Corporate director of marketing vs director of strategy

The differences between corporate directors of marketing and directors of strategy can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a corporate director of marketing and a director of strategy. Additionally, a director of strategy has an average salary of $145,870, which is higher than the $113,116 average annual salary of a corporate director of marketing.

The top three skills for a corporate director of marketing include digital marketing, marketing campaigns and brand management. The most important skills for a director of strategy are analytics, healthcare, and project management.

Corporate director of marketing vs director of strategy overview

	Corporate Director Of Marketing	Director Of Strategy
Yearly salary	$113,116	$145,870
Hourly rate	$54.38	$70.13
Growth rate	10%	10%
Number of jobs	107,662	65,254
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 68%
Average age	39	39
Years of experience	10	10

What does a corporate director of marketing do?

Corporate marketing directors lead an initiative to enhance the field underwriter program, improve the compensation program, and implement productivity improvements. These professionals direct training for new faculty, including the verification of university transcripts and criminal background checks. The directors raise awareness and progress culture to a more engaging social business mindset via Facebook, Twitter, and LinkedIn. Additionally, corporate marketing directors negotiate sponsorship deal terms, execute marketing activation tactics, and assist brand development to maximize ROI.

What does a director of strategy do?

A director of the strategy works together with senior managers in a company to determine where the company is going and how it will get there. This role is frequently found in big companies. The director of the strategy directly reports to senior management and can also be a valuable member of the management lineup. The director often works with a small team consisting of analysts and support staff. The director of the strategy is also responsible for getting and assessing information about the industry and current market trends, competitors, and possible business opportunities.

Corporate director of marketing vs director of strategy salary

Corporate directors of marketing and directors of strategy have different pay scales, as shown below.

	Corporate Director Of Marketing	Director Of Strategy
Average salary	$113,116	$145,870
Salary range	Between $73,000 And $173,000	Between $107,000 And $198,000
Highest paying City	Providence, RI	San Francisco, CA
Highest paying state	Alaska	California
Best paying company	Meta	McKinsey & Company Inc
Best paying industry	Technology	Media

Differences between corporate director of marketing and director of strategy education

There are a few differences between a corporate director of marketing and a director of strategy in terms of educational background:

	Corporate Director Of Marketing	Director Of Strategy
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 68%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Corporate director of marketing vs director of strategy demographics

Here are the differences between corporate directors of marketing' and directors of strategy' demographics:

	Corporate Director Of Marketing	Director Of Strategy
Average age	39	39
Gender ratio	Male, 48.8% Female, 51.2%	Male, 66.2% Female, 33.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between corporate director of marketing and director of strategy duties and responsibilities

Corporate director of marketing example responsibilities.

Manage collateral production, distribution and inventory, SEO, creative content, vendors, media budget & placement
Manage gap analysis for WellPoint/Cobalt merging companies to meet project ROI from consolidation.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Introduce social media, SEO, SEM, email marketing.
Recruit by CMO of PNC for position . )
Report to CMO, sit on global marketing leadership team.

Director of strategy example responsibilities.

Manage RFP and RFI processes.
Lead the re-engineering of the overall DTC marketing process.
Lead SaaS business divesture negotiations, system and customer transition.
Plan, develop, lead and manage Medicare programs and medicare-relate studies.
Manage design team in creating new UI concepts and designs for online projects.
Manage the organization's data visualization program and social media presence, increasing the number of unique website visits.

Corporate director of marketing vs director of strategy skills

Common corporate director of marketing skills

Digital Marketing, 13%
Marketing Campaigns, 7%
Brand Management, 6%
Email Campaigns, 6%
ROI, 5%
Integrated Marketing, 4%

Common director of strategy skills

Analytics, 9%
Healthcare, 8%
Project Management, 8%
Business Development, 5%
Client Facing, 4%
Digital Transformation, 4%

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Corporate Director Of Marketing
Corporate Director Of Marketing vs Director Of Strategy

Updated January 8, 2025

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