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The differences between corporate directors of marketing and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a corporate director of marketing and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $113,116 average annual salary of a corporate director of marketing.
The top three skills for a corporate director of marketing include digital marketing, marketing campaigns and brand management. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Corporate Director Of Marketing | Head Of Marketing | |
| Yearly salary | $113,116 | $137,829 |
| Hourly rate | $54.38 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 107,662 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Corporate marketing directors lead an initiative to enhance the field underwriter program, improve the compensation program, and implement productivity improvements. These professionals direct training for new faculty, including the verification of university transcripts and criminal background checks. The directors raise awareness and progress culture to a more engaging social business mindset via Facebook, Twitter, and LinkedIn. Additionally, corporate marketing directors negotiate sponsorship deal terms, execute marketing activation tactics, and assist brand development to maximize ROI.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Corporate directors of marketing and heads of marketing have different pay scales, as shown below.
| Corporate Director Of Marketing | Head Of Marketing | |
| Average salary | $113,116 | $137,829 |
| Salary range | Between $73,000 And $173,000 | Between $93,000 And $203,000 |
| Highest paying City | Providence, RI | Seattle, WA |
| Highest paying state | Alaska | Washington |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Media |
There are a few differences between a corporate director of marketing and a head of marketing in terms of educational background:
| Corporate Director Of Marketing | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between corporate directors of marketing' and heads of marketing' demographics:
| Corporate Director Of Marketing | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 48.8% Female, 51.2% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |