Corporate director of marketing vs manager of corporate communications

The differences between corporate directors of marketing and managers of corporate communications can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a corporate director of marketing, becoming a manager of corporate communications takes usually requires 2-4 years. Additionally, a corporate director of marketing has an average salary of $113,116, which is higher than the $84,161 average annual salary of a manager of corporate communications.

The top three skills for a corporate director of marketing include digital marketing, marketing campaigns and brand management. The most important skills for a manager of corporate communications are corporate communications, press releases, and project management.

Corporate director of marketing vs manager of corporate communications overview

	Corporate Director Of Marketing	Manager Of Corporate Communications
Yearly salary	$113,116	$84,161
Hourly rate	$54.38	$40.46
Growth rate	10%	8%
Number of jobs	107,662	34,908
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 80%
Average age	39	42
Years of experience	10	4

What does a corporate director of marketing do?

Corporate marketing directors lead an initiative to enhance the field underwriter program, improve the compensation program, and implement productivity improvements. These professionals direct training for new faculty, including the verification of university transcripts and criminal background checks. The directors raise awareness and progress culture to a more engaging social business mindset via Facebook, Twitter, and LinkedIn. Additionally, corporate marketing directors negotiate sponsorship deal terms, execute marketing activation tactics, and assist brand development to maximize ROI.

What does a manager of corporate communications do?

A manager of corporate communications is primarily responsible for overseeing the external and internal communications in a company, ensuring everything is running smoothly. They are also responsible for managing marketing communications and public relations, and even developing various marketing content. There are also instances where they must handle a company's social media platforms, review communication materials, and provide progress reports of different projects and programs. Furthermore, as a manager, it is essential to lead and encourage team members, all while implementing the company's policies and regulations.

Corporate director of marketing vs manager of corporate communications salary

Corporate directors of marketing and managers of corporate communications have different pay scales, as shown below.

	Corporate Director Of Marketing	Manager Of Corporate Communications
Average salary	$113,116	$84,161
Salary range	Between $73,000 And $173,000	Between $57,000 And $122,000
Highest paying City	Providence, RI	San Francisco, CA
Highest paying state	Alaska	California
Best paying company	Meta	Meta
Best paying industry	Technology	Manufacturing

Differences between corporate director of marketing and manager of corporate communications education

There are a few differences between a corporate director of marketing and a manager of corporate communications in terms of educational background:

	Corporate Director Of Marketing	Manager Of Corporate Communications
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 80%
Most common major	Business	Communication
Most common college	University of Georgia	University of Pennsylvania

Corporate director of marketing vs manager of corporate communications demographics

Here are the differences between corporate directors of marketing' and managers of corporate communications' demographics:

	Corporate Director Of Marketing	Manager Of Corporate Communications
Average age	39	42
Gender ratio	Male, 48.8% Female, 51.2%	Male, 35.9% Female, 64.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 6.1% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.5% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	16%

Differences between corporate director of marketing and manager of corporate communications duties and responsibilities

Corporate director of marketing example responsibilities.

Manage collateral production, distribution and inventory, SEO, creative content, vendors, media budget & placement
Manage gap analysis for WellPoint/Cobalt merging companies to meet project ROI from consolidation.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Introduce social media, SEO, SEM, email marketing.
Recruit by CMO of PNC for position . )
Report to CMO, sit on global marketing leadership team.

Manager of corporate communications example responsibilities.

Lead rebranding, development and launch of new corporate website.
Manage internal SOX testing procedures for the payroll, benefits and compensation departments.
Define and manage CRM parameters for marketing intelligence and apply to positioning and messaging strategies for the business.
Manage content across multiple channels, including corporate website, social media, Intranet (using SharePoint) and company newsletter.
Lead major rebranding project for key subsidiary, gaining critical executive support and participation concurrent with a multi-million dollar cost restructuring.
Create Intranet web pages using HTML programming.

Corporate director of marketing vs manager of corporate communications skills

Common corporate director of marketing skills

Digital Marketing, 13%
Marketing Campaigns, 7%
Brand Management, 6%
Email Campaigns, 6%
ROI, 5%
Integrated Marketing, 4%

Common manager of corporate communications skills

Corporate Communications, 10%
Press Releases, 8%
Project Management, 6%
External Communications, 6%
Strategic Communications, 5%
Employee Engagement, 4%

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Corporate Director Of Marketing vs Manager Of Corporate Communications

Updated January 8, 2025

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