Corporate director of marketing vs marketing director

The differences between corporate directors of marketing and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a corporate director of marketing and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $113,116 average annual salary of a corporate director of marketing.

The top three skills for a corporate director of marketing include digital marketing, marketing campaigns and brand management. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Corporate director of marketing vs marketing director overview

	Corporate Director Of Marketing	Marketing Director
Yearly salary	$113,116	$114,906
Hourly rate	$54.38	$55.24
Growth rate	10%	10%
Number of jobs	107,662	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a corporate director of marketing do?

Corporate marketing directors lead an initiative to enhance the field underwriter program, improve the compensation program, and implement productivity improvements. These professionals direct training for new faculty, including the verification of university transcripts and criminal background checks. The directors raise awareness and progress culture to a more engaging social business mindset via Facebook, Twitter, and LinkedIn. Additionally, corporate marketing directors negotiate sponsorship deal terms, execute marketing activation tactics, and assist brand development to maximize ROI.

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

Corporate director of marketing vs marketing director salary

Corporate directors of marketing and marketing directors have different pay scales, as shown below.

	Corporate Director Of Marketing	Marketing Director
Average salary	$113,116	$114,906
Salary range	Between $73,000 And $173,000	Between $68,000 And $193,000
Highest paying City	Providence, RI	San Francisco, CA
Highest paying state	Alaska	California
Best paying company	Meta	Brookfield Properties
Best paying industry	Technology	Manufacturing

Differences between corporate director of marketing and marketing director education

There are a few differences between a corporate director of marketing and a marketing director in terms of educational background:

	Corporate Director Of Marketing	Marketing Director
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Corporate director of marketing vs marketing director demographics

Here are the differences between corporate directors of marketing' and marketing directors' demographics:

	Corporate Director Of Marketing	Marketing Director
Average age	39	39
Gender ratio	Male, 48.8% Female, 51.2%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between corporate director of marketing and marketing director duties and responsibilities

Corporate director of marketing example responsibilities.

Manage collateral production, distribution and inventory, SEO, creative content, vendors, media budget & placement
Manage gap analysis for WellPoint/Cobalt merging companies to meet project ROI from consolidation.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Introduce social media, SEO, SEM, email marketing.
Recruit by CMO of PNC for position . )
Report to CMO, sit on global marketing leadership team.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Corporate director of marketing vs marketing director skills

Common corporate director of marketing skills

Digital Marketing, 13%
Marketing Campaigns, 7%
Brand Management, 6%
Email Campaigns, 6%
ROI, 5%
Integrated Marketing, 4%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Corporate Director Of Marketing
Corporate Director Of Marketing vs Marketing Director

Updated January 8, 2025

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