Corporate director of marketing vs marketing lead

The differences between corporate directors of marketing and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a corporate director of marketing and a marketing lead. Additionally, a corporate director of marketing has an average salary of $113,116, which is higher than the $104,664 average annual salary of a marketing lead.

The top three skills for a corporate director of marketing include digital marketing, marketing campaigns and brand management. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.

Corporate director of marketing vs marketing lead overview

	Corporate Director Of Marketing	Marketing Lead
Yearly salary	$113,116	$104,664
Hourly rate	$54.38	$50.32
Growth rate	10%	10%
Number of jobs	107,662	92,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

What does a corporate director of marketing do?

Corporate marketing directors lead an initiative to enhance the field underwriter program, improve the compensation program, and implement productivity improvements. These professionals direct training for new faculty, including the verification of university transcripts and criminal background checks. The directors raise awareness and progress culture to a more engaging social business mindset via Facebook, Twitter, and LinkedIn. Additionally, corporate marketing directors negotiate sponsorship deal terms, execute marketing activation tactics, and assist brand development to maximize ROI.

What does a marketing lead do?

A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.

Corporate director of marketing vs marketing lead salary

Corporate directors of marketing and marketing leads have different pay scales, as shown below.

	Corporate Director Of Marketing	Marketing Lead
Average salary	$113,116	$104,664
Salary range	Between $73,000 And $173,000	Between $74,000 And $146,000
Highest paying City	Providence, RI	San Francisco, CA
Highest paying state	Alaska	California
Best paying company	Meta	Meta
Best paying industry	Technology	Technology

Differences between corporate director of marketing and marketing lead education

There are a few differences between a corporate director of marketing and a marketing lead in terms of educational background:

	Corporate Director Of Marketing	Marketing Lead
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Corporate director of marketing vs marketing lead demographics

Here are the differences between corporate directors of marketing' and marketing leads' demographics:

	Corporate Director Of Marketing	Marketing Lead
Average age	39	39
Gender ratio	Male, 48.8% Female, 51.2%	Male, 50.8% Female, 49.2%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between corporate director of marketing and marketing lead duties and responsibilities

Corporate director of marketing example responsibilities.

Manage collateral production, distribution and inventory, SEO, creative content, vendors, media budget & placement
Manage gap analysis for WellPoint/Cobalt merging companies to meet project ROI from consolidation.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Introduce social media, SEO, SEM, email marketing.
Recruit by CMO of PNC for position . )
Report to CMO, sit on global marketing leadership team.

Marketing lead example responsibilities.

Launch new cloud services and manage execution across functions to reach sellers, current customers, prospects and influencers.
Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Re-Design marketing materials, Facebook page, LinkedIn page and website.
Develop blog posts, Facebook updates and tweets to spread awareness of new product or services while tracking effectiveness and ROI.
Coordinate and responsible for MDF fund deployment.

Corporate director of marketing vs marketing lead skills

Common corporate director of marketing skills

Digital Marketing, 13%
Marketing Campaigns, 7%
Brand Management, 6%
Email Campaigns, 6%
ROI, 5%
Integrated Marketing, 4%

Common marketing lead skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Project Management, 5%
Integrated Marketing, 3%
Healthcare, 3%
Twitter, 3%

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Corporate Director Of Marketing
Corporate Director Of Marketing vs Marketing Lead

Updated January 8, 2025

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