Corporate director of marketing vs marketing manager

The differences between corporate directors of marketing and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a corporate director of marketing and a marketing manager. Additionally, a corporate director of marketing has an average salary of $113,116, which is higher than the $104,550 average annual salary of a marketing manager.

The top three skills for a corporate director of marketing include digital marketing, marketing campaigns and brand management. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Corporate director of marketing vs marketing manager overview

	Corporate Director Of Marketing	Marketing Manager
Yearly salary	$113,116	$104,550
Hourly rate	$54.38	$50.26
Growth rate	10%	10%
Number of jobs	107,662	89,627
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a corporate director of marketing do?

Corporate marketing directors lead an initiative to enhance the field underwriter program, improve the compensation program, and implement productivity improvements. These professionals direct training for new faculty, including the verification of university transcripts and criminal background checks. The directors raise awareness and progress culture to a more engaging social business mindset via Facebook, Twitter, and LinkedIn. Additionally, corporate marketing directors negotiate sponsorship deal terms, execute marketing activation tactics, and assist brand development to maximize ROI.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Corporate director of marketing vs marketing manager salary

Corporate directors of marketing and marketing managers have different pay scales, as shown below.

	Corporate Director Of Marketing	Marketing Manager
Average salary	$113,116	$104,550
Salary range	Between $73,000 And $173,000	Between $71,000 And $153,000
Highest paying City	Providence, RI	Menlo Park, CA
Highest paying state	Alaska	California
Best paying company	Meta	Meta
Best paying industry	Technology	Technology

Differences between corporate director of marketing and marketing manager education

There are a few differences between a corporate director of marketing and a marketing manager in terms of educational background:

	Corporate Director Of Marketing	Marketing Manager
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Corporate director of marketing vs marketing manager demographics

Here are the differences between corporate directors of marketing' and marketing managers' demographics:

	Corporate Director Of Marketing	Marketing Manager
Average age	39	39
Gender ratio	Male, 48.8% Female, 51.2%	Male, 44.4% Female, 55.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between corporate director of marketing and marketing manager duties and responsibilities

Corporate director of marketing example responsibilities.

Manage collateral production, distribution and inventory, SEO, creative content, vendors, media budget & placement
Manage gap analysis for WellPoint/Cobalt merging companies to meet project ROI from consolidation.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Introduce social media, SEO, SEM, email marketing.
Recruit by CMO of PNC for position . )
Report to CMO, sit on global marketing leadership team.

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

Corporate director of marketing vs marketing manager skills

Common corporate director of marketing skills

Digital Marketing, 13%
Marketing Campaigns, 7%
Brand Management, 6%
Email Campaigns, 6%
ROI, 5%
Integrated Marketing, 4%

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

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Corporate Director Of Marketing
Corporate Director Of Marketing vs Marketing Manager

Updated January 8, 2025

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