Corporate director of marketing vs senior director of marketing

The differences between corporate directors of marketing and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a corporate director of marketing and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $113,116 average annual salary of a corporate director of marketing.

The top three skills for a corporate director of marketing include digital marketing, marketing campaigns and brand management. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Corporate director of marketing vs senior director of marketing overview

	Corporate Director Of Marketing	Senior Director Of Marketing
Yearly salary	$113,116	$159,916
Hourly rate	$54.38	$76.88
Growth rate	10%	10%
Number of jobs	107,662	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a corporate director of marketing do?

Corporate marketing directors lead an initiative to enhance the field underwriter program, improve the compensation program, and implement productivity improvements. These professionals direct training for new faculty, including the verification of university transcripts and criminal background checks. The directors raise awareness and progress culture to a more engaging social business mindset via Facebook, Twitter, and LinkedIn. Additionally, corporate marketing directors negotiate sponsorship deal terms, execute marketing activation tactics, and assist brand development to maximize ROI.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Corporate director of marketing vs senior director of marketing salary

Corporate directors of marketing and senior directors of marketing have different pay scales, as shown below.

	Corporate Director Of Marketing	Senior Director Of Marketing
Average salary	$113,116	$159,916
Salary range	Between $73,000 And $173,000	Between $112,000 And $226,000
Highest paying City	Providence, RI	San Francisco, CA
Highest paying state	Alaska	California
Best paying company	Meta	Washington Prime Group
Best paying industry	Technology	Media

Differences between corporate director of marketing and senior director of marketing education

There are a few differences between a corporate director of marketing and a senior director of marketing in terms of educational background:

	Corporate Director Of Marketing	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Corporate director of marketing vs senior director of marketing demographics

Here are the differences between corporate directors of marketing' and senior directors of marketing' demographics:

	Corporate Director Of Marketing	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 48.8% Female, 51.2%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between corporate director of marketing and senior director of marketing duties and responsibilities

Corporate director of marketing example responsibilities.

Manage collateral production, distribution and inventory, SEO, creative content, vendors, media budget & placement
Manage gap analysis for WellPoint/Cobalt merging companies to meet project ROI from consolidation.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Introduce social media, SEO, SEM, email marketing.
Recruit by CMO of PNC for position . )
Report to CMO, sit on global marketing leadership team.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Corporate director of marketing vs senior director of marketing skills

Common corporate director of marketing skills

Digital Marketing, 13%
Marketing Campaigns, 7%
Brand Management, 6%
Email Campaigns, 6%
ROI, 5%
Integrated Marketing, 4%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Corporate Director Of Marketing
Corporate Director Of Marketing vs Senior Director Of Marketing

Updated January 8, 2025

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