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The differences between corporate directors of marketing and senior vice presidents of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a corporate director of marketing and a senior vice president of marketing. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $113,116 average annual salary of a corporate director of marketing.
The top three skills for a corporate director of marketing include digital marketing, marketing campaigns and brand management. The most important skills for a senior vice president of marketing are digital marketing, analytics, and business strategy.
| Corporate Director Of Marketing | Senior Vice President Of Marketing | |
| Yearly salary | $113,116 | $200,351 |
| Hourly rate | $54.38 | $96.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 107,662 | 111,445 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Corporate marketing directors lead an initiative to enhance the field underwriter program, improve the compensation program, and implement productivity improvements. These professionals direct training for new faculty, including the verification of university transcripts and criminal background checks. The directors raise awareness and progress culture to a more engaging social business mindset via Facebook, Twitter, and LinkedIn. Additionally, corporate marketing directors negotiate sponsorship deal terms, execute marketing activation tactics, and assist brand development to maximize ROI.
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Corporate directors of marketing and senior vice presidents of marketing have different pay scales, as shown below.
| Corporate Director Of Marketing | Senior Vice President Of Marketing | |
| Average salary | $113,116 | $200,351 |
| Salary range | Between $73,000 And $173,000 | Between $121,000 And $330,000 |
| Highest paying City | Providence, RI | Waltham, MA |
| Highest paying state | Alaska | Massachusetts |
| Best paying company | Meta | Audubon Nature Institute |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a corporate director of marketing and a senior vice president of marketing in terms of educational background:
| Corporate Director Of Marketing | Senior Vice President Of Marketing | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between corporate directors of marketing' and senior vice presidents of marketing' demographics:
| Corporate Director Of Marketing | Senior Vice President Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 48.8% Female, 51.2% | Male, 66.4% Female, 33.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |