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The differences between customer relations coordinators and public relations managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-12 months to become a customer relations coordinator, becoming a public relations manager takes usually requires 2-4 years. Additionally, a public relations manager has an average salary of $91,426, which is higher than the $37,953 average annual salary of a customer relations coordinator.
The top three skills for a customer relations coordinator include customer service, customer relations and customer satisfaction. The most important skills for a public relations manager are press releases, web content, and pr campaigns.
| Customer Relations Coordinator | Public Relations Manager | |
| Yearly salary | $37,953 | $91,426 |
| Hourly rate | $18.25 | $43.95 |
| Growth rate | -4% | 8% |
| Number of jobs | 177,951 | 35,273 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 51% | Bachelor's Degree, 79% |
| Average age | 40 | 42 |
| Years of experience | 12 | 4 |
A customer relations coordinator oversees a company's customer service programs, ensuring clients receive optimal support and service. They conduct market research and analysis, study client feedback, organize customer loyalty incentives, coordinate customer service teams, establish programs, supervise staff performance, and solve issues and concerns when any arise. They may also communicate directly with clients to assist them by answering inquiries, solving problems and concerns, issuing refunds or product replacements, offering discounts, and promoting products or services.
A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.
Customer relations coordinators and public relations managers have different pay scales, as shown below.
| Customer Relations Coordinator | Public Relations Manager | |
| Average salary | $37,953 | $91,426 |
| Salary range | Between $27,000 And $52,000 | Between $64,000 And $128,000 |
| Highest paying City | Oakland, CA | Las Vegas, NV |
| Highest paying state | Alaska | Nevada |
| Best paying company | World Fuel Services | |
| Best paying industry | Automotive | Technology |
There are a few differences between a customer relations coordinator and a public relations manager in terms of educational background:
| Customer Relations Coordinator | Public Relations Manager | |
| Most common degree | Bachelor's Degree, 51% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | - | Northwestern University |
Here are the differences between customer relations coordinators' and public relations managers' demographics:
| Customer Relations Coordinator | Public Relations Manager | |
| Average age | 40 | 42 |
| Gender ratio | Male, 34.1% Female, 65.9% | Male, 34.5% Female, 65.5% |
| Race ratio | Black or African American, 11.0% Unknown, 5.7% Hispanic or Latino, 20.8% Asian, 6.9% White, 54.8% American Indian and Alaska Native, 0.8% | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 7% | 16% |