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Customer sales specialist vs customer service liaison

The differences between customer sales specialists and customer service liaisons can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a customer sales specialist and a customer service liaison. Additionally, a customer sales specialist has an average salary of $44,173, which is higher than the $36,143 average annual salary of a customer service liaison.

The top three skills for a customer sales specialist include product knowledge, sales floor and customer service. The most important skills for a customer service liaison are strong customer service, patients, and phone calls.

Customer sales specialist vs customer service liaison overview

Customer Sales SpecialistCustomer Service Liaison
Yearly salary$44,173$36,143
Hourly rate$21.24$17.38
Growth rate-4%-4%
Number of jobs417,148206,705
Job satisfaction--
Most common degreeBachelor's Degree, 49%Bachelor's Degree, 54%
Average age4040
Years of experience1212

What does a customer sales specialist do?

A customer sales specialist aims to secure sales and reach sales targets. To make this possible, they conduct extensive market research and analysis, generate leads for clients and business opportunities, develop sales pitches, create marketing materials and strategies, and reach out to clients to offer services and products. In some businesses, a customer sales specialist may also engage directly with customers to demonstrate products or to assist them with their needs.

What does a customer service liaison do?

Customer service liaisons are professionals who facilitate a working relationship between clients and an organization by providing excellent customer service. These liaisons must coordinate with the proper personnel to provide accurate answers for customers with concerns or questions. They must handle outgoing and incoming calls to provide positive client relations and ensure satisfaction. Customer service liaisons must also implement internal procedures and supervise technology updates to ensure all information records are organized for proper networking among employees and customers.

Customer sales specialist vs customer service liaison salary

Customer sales specialists and customer service liaisons have different pay scales, as shown below.

Customer Sales SpecialistCustomer Service Liaison
Average salary$44,173$36,143
Salary rangeBetween $35,000 And $55,000Between $27,000 And $47,000
Highest paying City-Washington, DC
Highest paying state-California
Best paying company-Pwc
Best paying industry-Technology

Differences between customer sales specialist and customer service liaison education

There are a few differences between a customer sales specialist and a customer service liaison in terms of educational background:

Customer Sales SpecialistCustomer Service Liaison
Most common degreeBachelor's Degree, 49%Bachelor's Degree, 54%
Most common majorBusinessBusiness
Most common college--

Customer sales specialist vs customer service liaison demographics

Here are the differences between customer sales specialists' and customer service liaisons' demographics:

Customer Sales SpecialistCustomer Service Liaison
Average age4040
Gender ratioMale, 50.3% Female, 49.7%Male, 35.5% Female, 64.5%
Race ratioBlack or African American, 11.2% Unknown, 5.2% Hispanic or Latino, 21.1% Asian, 6.6% White, 55.2% American Indian and Alaska Native, 0.7%Black or African American, 11.8% Unknown, 5.5% Hispanic or Latino, 19.7% Asian, 7.0% White, 55.2% American Indian and Alaska Native, 0.8%
LGBT Percentage7%7%

Differences between customer sales specialist and customer service liaison duties and responsibilities

Customer sales specialist example responsibilities.

  • Manage and calculate daily cash deposits and prepare daily payroll ledgers.
  • Produce a proof, varify and get customer signature, produce orders, contact customers and use POS register sales systems.
  • Verify insurance eligibility and benefits of patients that are being provide oxygen home and travel units and durable medical equipment.
  • Determine Medicaid requirements and eligibility.

Customer service liaison example responsibilities.

  • Manage firm's business accounts, including billing, A/R, A/P, and tax issues
  • Manage cash balances and inventory stock accurately; ensure cleanliness of all work stations and guarantee excellent customer service.
  • Develop policies and procedures to implement current HIPAA protocols to protect digital data.
  • Develop a list of private physicians, psychiatrists, and psychologists who accept Medicaid assistance.
  • Process and file proper Medicaid billing, adjustments, and claims for payment and primary collections.
  • Develop and continually update training curricula, including scripts and talking points, PowerPoint presentations, and handouts.
    • Show more

Customer sales specialist vs customer service liaison skills

Common customer sales specialist skills
  • Product Knowledge, 19%
  • Sales Floor, 13%
  • Customer Service, 10%
  • CRM, 10%
  • Windows, 6%
  • Customer Sales, 5%
Common customer service liaison skills
  • Strong Customer Service, 61%
  • Patients, 16%
  • Phone Calls, 2%
  • Data Entry, 2%
  • Excellent Interpersonal, 2%
  • Outbound Calls, 1%

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Updated January 8, 2025

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