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The differences between digital marketing managers and directors of digital marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital marketing manager and a director of digital marketing. Additionally, a director of digital marketing has an average salary of $112,413, which is higher than the $99,563 average annual salary of a digital marketing manager.
The top three skills for a digital marketing manager include digital marketing, google analytics and email marketing. The most important skills for a director of digital marketing are digital marketing, kpis, and marketing campaigns.
| Digital Marketing Manager | Director Of Digital Marketing | |
| Yearly salary | $99,563 | $112,413 |
| Hourly rate | $47.87 | $54.04 |
| Growth rate | 10% | 10% |
| Number of jobs | 126,137 | 104,062 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
A director of digital marketing oversees the online marketing operations in a company or organization. Their responsibilities typically revolve around crafting strategies to utilize web platforms for increasing brand awareness, producing reports and presentations, liaising with clients and stakeholders, approving projects, and coordinating with analysts, designers, managers, and writers. There are also instances where they must set the budget and goals, recruit staff, and reach out to vendors or suppliers. Furthermore, as a director, it is crucial to implement all policies and regulations, all while leading and shaping the team into a valuable asset of the company.
Digital marketing managers and directors of digital marketing have different pay scales, as shown below.
| Digital Marketing Manager | Director Of Digital Marketing | |
| Average salary | $99,563 | $112,413 |
| Salary range | Between $71,000 And $138,000 | Between $74,000 And $169,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Conrad N. Hilton Foundation | Roku |
| Best paying industry | - | Technology |
There are a few differences between a digital marketing manager and a director of digital marketing in terms of educational background:
| Digital Marketing Manager | Director Of Digital Marketing | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing managers' and directors of digital marketing' demographics:
| Digital Marketing Manager | Director Of Digital Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 56.0% Female, 44.0% | Male, 63.0% Female, 37.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |