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The differences between digital marketing managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital marketing manager and a marketing account manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a digital marketing manager include digital marketing, google analytics and email marketing. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Digital Marketing Manager | Marketing Account Manager | |
| Yearly salary | $99,563 | $67,983 |
| Hourly rate | $47.87 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 126,137 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Digital marketing managers and marketing account managers have different pay scales, as shown below.
| Digital Marketing Manager | Marketing Account Manager | |
| Average salary | $99,563 | $67,983 |
| Salary range | Between $71,000 And $138,000 | Between $50,000 And $91,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Conrad N. Hilton Foundation | American Tower |
| Best paying industry | - | Energy |
There are a few differences between a digital marketing manager and a marketing account manager in terms of educational background:
| Digital Marketing Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing managers' and marketing account managers' demographics:
| Digital Marketing Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 56.0% Female, 44.0% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |