Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between digital marketing managers and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital marketing manager and an online marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $96,212 average annual salary of an online marketing manager.
The top three skills for a digital marketing manager include digital marketing, google analytics and email marketing. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.
| Digital Marketing Manager | Online Marketing Manager | |
| Yearly salary | $99,563 | $96,212 |
| Hourly rate | $47.87 | $46.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 126,137 | 111,303 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Digital marketing managers and online marketing managers have different pay scales, as shown below.
| Digital Marketing Manager | Online Marketing Manager | |
| Average salary | $99,563 | $96,212 |
| Salary range | Between $71,000 And $138,000 | Between $69,000 And $133,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Conrad N. Hilton Foundation | Meta |
| Best paying industry | - | Utilities |
There are a few differences between a digital marketing manager and an online marketing manager in terms of educational background:
| Digital Marketing Manager | Online Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing managers' and online marketing managers' demographics:
| Digital Marketing Manager | Online Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 56.0% Female, 44.0% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |