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Digital marketing manager vs regional marketing manager

The differences between digital marketing managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital marketing manager and a regional marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for a digital marketing manager include digital marketing, google analytics and email marketing. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Digital marketing manager vs regional marketing manager overview

Digital Marketing ManagerRegional Marketing Manager
Yearly salary$99,563$85,217
Hourly rate$47.87$40.97
Growth rate10%10%
Number of jobs126,137115,987
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 78%
Average age3939
Years of experience1010

What does a digital marketing manager do?

As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Digital marketing manager vs regional marketing manager salary

Digital marketing managers and regional marketing managers have different pay scales, as shown below.

Digital Marketing ManagerRegional Marketing Manager
Average salary$99,563$85,217
Salary rangeBetween $71,000 And $138,000Between $62,000 And $116,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateNew JerseyCalifornia
Best paying companyConrad N. Hilton FoundationAbbVie
Best paying industry-Construction

Differences between digital marketing manager and regional marketing manager education

There are a few differences between a digital marketing manager and a regional marketing manager in terms of educational background:

Digital Marketing ManagerRegional Marketing Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 78%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Digital marketing manager vs regional marketing manager demographics

Here are the differences between digital marketing managers' and regional marketing managers' demographics:

Digital Marketing ManagerRegional Marketing Manager
Average age3939
Gender ratioMale, 56.0% Female, 44.0%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between digital marketing manager and regional marketing manager duties and responsibilities

Digital marketing manager example responsibilities.

  • Manage social media accounts; more than double Instagram & Facebook followers.
  • Manage corporate website, online campaigns for customers, opt-ins, and Intranet.
  • Manage all QA and UAT to ensure all web enhancements meet business requirements.
  • Manage social media strategy for clients, with a primary emphasis on Facebook and banner advertising.
  • Manage online marketing collateral including AdWords, email, banner creative, blogs, twitter, etc.
  • Roll out new web CMS to manage all pages as well as provide additional functionality for content publishers.
    • Show more

Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
    • Show more

Digital marketing manager vs regional marketing manager skills

Common digital marketing manager skills
  • Digital Marketing, 24%
  • Google Analytics, 5%
  • Email Marketing, 5%
  • Marketing Campaigns, 4%
  • Project Management, 3%
  • B Testing, 3%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

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Updated January 8, 2025

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