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The differences between digital marketing managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital marketing manager and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $99,563 average annual salary of a digital marketing manager.
The top three skills for a digital marketing manager include digital marketing, google analytics and email marketing. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Digital Marketing Manager | Senior Product Marketing Manager | |
| Yearly salary | $99,563 | $128,471 |
| Hourly rate | $47.87 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 126,137 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Digital marketing managers and senior product marketing managers have different pay scales, as shown below.
| Digital Marketing Manager | Senior Product Marketing Manager | |
| Average salary | $99,563 | $128,471 |
| Salary range | Between $71,000 And $138,000 | Between $97,000 And $168,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Conrad N. Hilton Foundation | Roku |
| Best paying industry | - | Technology |
There are a few differences between a digital marketing manager and a senior product marketing manager in terms of educational background:
| Digital Marketing Manager | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 73% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing managers' and senior product marketing managers' demographics:
| Digital Marketing Manager | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 56.0% Female, 44.0% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |