Forecasting analyst vs marketing analyst

The differences between forecasting analysts and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a forecasting analyst and a marketing analyst. Additionally, a forecasting analyst has an average salary of $69,708, which is higher than the $59,380 average annual salary of a marketing analyst.

The top three skills for a forecasting analyst include supply chain, SQL and data analysis. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.

Forecasting analyst vs marketing analyst overview

	Forecasting Analyst	Marketing Analyst
Yearly salary	$69,708	$59,380
Hourly rate	$33.51	$28.55
Growth rate	19%	19%
Number of jobs	31,811	95,650
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

What does a forecasting analyst do?

A forecasting analyst is responsible for predicting a business's future production and financial condition by analyzing the company's current data statistics. Forecasting analysts evaluate the company's sales performance, inventory levels, production speed, and turnaround time of deliverables. They also study the latest industry trends, identifying business opportunities from consumer demands and interests to develop revenue resources to maintain the business' financial stability. A forecasting analyst must have excellent communication and analytical skills, especially on creating report models and finance measurement accuracy.

What does a marketing analyst do?

A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.

Forecasting analyst vs marketing analyst salary

Forecasting analysts and marketing analysts have different pay scales, as shown below.

	Forecasting Analyst	Marketing Analyst
Average salary	$69,708	$59,380
Salary range	Between $53,000 And $90,000	Between $41,000 And $84,000
Highest paying City	Seattle, WA	Seattle, WA
Highest paying state	Washington	Washington
Best paying company	Apple	Meta
Best paying industry	Manufacturing	Finance

Differences between forecasting analyst and marketing analyst education

There are a few differences between a forecasting analyst and a marketing analyst in terms of educational background:

	Forecasting Analyst	Marketing Analyst
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Forecasting analyst vs marketing analyst demographics

Here are the differences between forecasting analysts' and marketing analysts' demographics:

	Forecasting Analyst	Marketing Analyst
Average age	37	37
Gender ratio	Male, 55.3% Female, 44.7%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.7% White, 65.3% American Indian and Alaska Native, 0.1%	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between forecasting analyst and marketing analyst duties and responsibilities

Forecasting analyst example responsibilities.

Manage National/Global RFP project process by creating pricing models and coordinating pricing efforts of different ManpowerGroup brands.
Enter sales and freight information in company ERP software program.
Work with logistics to track shipments to distribution center and ensure customer delivery dates are met.
Develop and execute the POS and inventory forecasts and analysis for mass merchants and national /international sales accounts.
Create promotional, POS, & inventory reports for both domestic and international accounts and submit to company each week.
Utilize Nielsen data to create category reviews, new product presentations, and attend customer meetings to support customer category managers.

Marketing analyst example responsibilities.

Train users; manage change requests/defects, UAT, and provide post production support.
Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
Investigate questionable sales leads within SalesForce.com.
Manage multiple SQL databases and deliver data analysis and business reports.

Forecasting analyst vs marketing analyst skills

Common forecasting analyst skills

Supply Chain, 9%
SQL, 9%
Data Analysis, 7%
Strong Analytical, 6%
SAS, 5%
Demand Planning, 5%

Common marketing analyst skills

Digital Marketing, 8%
SQL, 5%
Google Analytics, 5%
Marketing Campaigns, 5%
PowerPoint, 4%
CRM, 4%

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Forecasting Analyst
Forecasting Analyst vs Marketing Analyst

Updated January 8, 2025

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