Lead generating specialist vs telemarketing representative

The differences between lead generating specialists and telemarketing representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a lead generating specialist has an average salary of $48,541, which is higher than the $28,116 average annual salary of a telemarketing representative.

The top three skills for a lead generating specialist include lead generation, salesforce and digital marketing. The most important skills for a telemarketing representative are customer service, telephone calls, and outbound calls.

Lead generating specialist vs telemarketing representative overview

	Lead Generating Specialist	Telemarketing Representative
Yearly salary	$48,541	$28,116
Hourly rate	$23.34	$13.52
Growth rate	4%	6%
Number of jobs	27,090	101,406
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 61%	High School Diploma, 35%
Average age	37	37
Years of experience	-	-

Lead generating specialist vs telemarketing representative salary

Lead generating specialists and telemarketing representatives have different pay scales, as shown below.

	Lead Generating Specialist	Telemarketing Representative
Average salary	$48,541	$28,116
Salary range	Between $32,000 And $73,000	Between $17,000 And $45,000
Highest paying City	Medford, OR	-
Highest paying state	West Virginia	-
Best paying company	Adobe	-
Best paying industry	Technology	-

Differences between lead generating specialist and telemarketing representative education

There are a few differences between a lead generating specialist and a telemarketing representative in terms of educational background:

	Lead Generating Specialist	Telemarketing Representative
Most common degree	Bachelor's Degree, 61%	High School Diploma, 35%
Most common major	Business	Business
Most common college	-	-

Lead generating specialist vs telemarketing representative demographics

Here are the differences between lead generating specialists' and telemarketing representatives' demographics:

	Lead Generating Specialist	Telemarketing Representative
Average age	37	37
Gender ratio	Male, 53.6% Female, 46.4%	Male, 37.3% Female, 62.7%
Race ratio	Black or African American, 17.8% Unknown, 3.5% Hispanic or Latino, 17.8% Asian, 3.9% White, 56.1% American Indian and Alaska Native, 0.9%	Black or African American, 17.8% Unknown, 3.5% Hispanic or Latino, 17.8% Asian, 3.9% White, 56.1% American Indian and Alaska Native, 0.9%
LGBT Percentage	11%	11%

Differences between lead generating specialist and telemarketing representative duties and responsibilities

Lead generating specialist example responsibilities.

Maintain daily accounting of all calls as well as managed daily telemarketing records.
Administer and maintain leads within SalesForce.com.
Develop social networking pages on Facebook and LinkedIn.
Update contact information on numerous databases for sales team using Salesforce and LinkedIn.
Prospect for new customers through LinkedIn and Google search.
Optimize video marketing efforts and follow video SEO best practices.

Telemarketing representative example responsibilities.

Conduct telephone sales and interviews, compile and enter information into database, manage documents and insure customer satisfaction.
Complete numerous telemarketing calls for political campaigns and credit card companies, consistently hitting call and donation quotas.
Monitor telemarketing representatives telephone conversations with customers.
Verify medicaid waive eligibility for non-emergency transportation.
Make calls to existing Comcast customers for upgrades on their cable packages.
Up saleing customers of comcast from a double play program to a triple play program.

Lead generating specialist vs telemarketing representative skills

Common lead generating specialist skills

Lead Generation, 18%
Salesforce, 11%
Digital Marketing, 5%
Marketing Campaigns, 5%
Linkedin, 4%
Flyers, 4%

Common telemarketing representative skills

Customer Service, 17%
Telephone Calls, 15%
Outbound Calls, 14%
Telemarketing, 14%
Cold Calls, 6%
Credit Card, 6%

Lead Generating Specialist vs. similar jobs

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Sales Industry
Lead Generating Specialist
Lead Generating Specialist vs Telemarketing Representative

Updated January 8, 2025

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