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The differences between location analysts and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a location analyst and a senior marketing analyst. Additionally, a senior marketing analyst has an average salary of $83,321, which is higher than the $55,631 average annual salary of a location analyst.
The top three skills for a location analyst include data integrity issues, market trends and financial models. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.
| Location Analyst | Senior Marketing Analyst | |
| Yearly salary | $55,631 | $83,321 |
| Hourly rate | $26.75 | $40.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 13,519 | 110,012 |
| Job satisfaction | 5 | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A location analyst is responsible for the many aspects of an organization's business operations. As a location analyst, you will be performing a variety of duties including property planning, marketing, and market intelligence, and site research. In addition, you will manage and facilitate the collection of data, map market share on behalf of corporate clients, and manage the requirements for location planning. You will also be responsible for generating sales forecasts for extensions and new stores, and interpreting and predicting consumer behavior using the latest analyst tools and templates.
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
Location analysts and senior marketing analysts have different pay scales, as shown below.
| Location Analyst | Senior Marketing Analyst | |
| Average salary | $55,631 | $83,321 |
| Salary range | Between $38,000 And $79,000 | Between $63,000 And $109,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Washington |
| Best paying company | - | Credit Karma |
| Best paying industry | - | Finance |
There are a few differences between a location analyst and a senior marketing analyst in terms of educational background:
| Location Analyst | Senior Marketing Analyst | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between location analysts' and senior marketing analysts' demographics:
| Location Analyst | Senior Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 36.0% Female, 64.0% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |