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The differences between marketing assistants and marketing communications assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing assistant and a marketing communications assistant. Additionally, a marketing communications assistant has an average salary of $51,115, which is higher than the $39,442 average annual salary of a marketing assistant.
The top three skills for a marketing assistant include customer service, marketing campaigns and facebook. The most important skills for a marketing communications assistant are HTML, press releases, and email campaigns.
| Marketing Assistant | Marketing Communications Assistant | |
| Yearly salary | $39,442 | $51,115 |
| Hourly rate | $18.96 | $24.57 |
| Growth rate | 19% | 19% |
| Number of jobs | 77,611 | 88,560 |
| Job satisfaction | 3 | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 73% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.
A marketing communications assistant's role is to perform support tasks for managers and staff, all while identifying marketing opportunities and strategies. Their responsibilities include conducting market research and analysis, producing progress reports and presentations, arranging schedules, maintaining records and data, and taking part in organizing events and projects. A marketing communications assistant may also handle social media platforms, engage with clients, manage the budget, and share insights and ideas. Furthermore, there are instances when one must coordinate with the media, prioritizing good public relations.
Marketing assistants and marketing communications assistants have different pay scales, as shown below.
| Marketing Assistant | Marketing Communications Assistant | |
| Average salary | $39,442 | $51,115 |
| Salary range | Between $28,000 And $55,000 | Between $34,000 And $76,000 |
| Highest paying City | Jersey City, NJ | Neptune, NJ |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | Microsoft | |
| Best paying industry | Finance | Finance |
There are a few differences between a marketing assistant and a marketing communications assistant in terms of educational background:
| Marketing Assistant | Marketing Communications Assistant | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing assistants' and marketing communications assistants' demographics:
| Marketing Assistant | Marketing Communications Assistant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 27.0% Female, 73.0% | Male, 24.0% Female, 76.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |