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The differences between marketing assistants and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing assistant and a marketing communications coordinator. Additionally, a marketing communications coordinator has an average salary of $49,151, which is higher than the $39,442 average annual salary of a marketing assistant.
The top three skills for a marketing assistant include customer service, marketing campaigns and facebook. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Marketing Assistant | Marketing Communications Coordinator | |
| Yearly salary | $39,442 | $49,151 |
| Hourly rate | $18.96 | $23.63 |
| Growth rate | 19% | 19% |
| Number of jobs | 77,611 | 96,492 |
| Job satisfaction | 3 | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 83% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Marketing assistants and marketing communications coordinators have different pay scales, as shown below.
| Marketing Assistant | Marketing Communications Coordinator | |
| Average salary | $39,442 | $49,151 |
| Salary range | Between $28,000 And $55,000 | Between $36,000 And $67,000 |
| Highest paying City | Jersey City, NJ | San Francisco, CA |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | Avid | |
| Best paying industry | Finance | Manufacturing |
There are a few differences between a marketing assistant and a marketing communications coordinator in terms of educational background:
| Marketing Assistant | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 83% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing assistants' and marketing communications coordinators' demographics:
| Marketing Assistant | Marketing Communications Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 27.0% Female, 73.0% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |