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The differences between media analysts and media consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a media analyst, becoming a media consultant takes usually requires 2-4 years. Additionally, a media analyst has an average salary of $63,956, which is higher than the $53,443 average annual salary of a media consultant.
The top three skills for a media analyst include digital marketing, google analytics and media management. The most important skills for a media consultant are website development, facebook, and twitter.
| Media Analyst | Media Consultant | |
| Yearly salary | $63,956 | $53,443 |
| Hourly rate | $30.75 | $25.69 |
| Growth rate | 19% | 8% |
| Number of jobs | 49,315 | 28,768 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
The duties of a media analyst depend on one's place or industry of employment. Typically, their responsibilities revolve around performing research and analysis to determine areas needing improvement, identifying new opportunities, and learning the public's reception. They are also responsible for coordinating with other departments, producing progress reports and presentations, and offering options according to research findings. As an analyst, it is also essential to consider all significant factors, all while adhering to the company's policies and regulations.
A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.
Media analysts and media consultants have different pay scales, as shown below.
| Media Analyst | Media Consultant | |
| Average salary | $63,956 | $53,443 |
| Salary range | Between $47,000 And $86,000 | Between $32,000 And $89,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Washington | Washington |
| Best paying company | Apple | iHeartMedia |
| Best paying industry | Technology | - |
There are a few differences between a media analyst and a media consultant in terms of educational background:
| Media Analyst | Media Consultant | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between media analysts' and media consultants' demographics:
| Media Analyst | Media Consultant | |
| Average age | 37 | 42 |
| Gender ratio | Male, 52.5% Female, 47.5% | Male, 50.3% Female, 49.7% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |