Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between media analysts and media managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a media analyst, becoming a media manager takes usually requires 8-10 years. Additionally, a media manager has an average salary of $96,475, which is higher than the $63,956 average annual salary of a media analyst.
The top three skills for a media analyst include digital marketing, google analytics and media management. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Media Analyst | Media Manager | |
| Yearly salary | $63,956 | $96,475 |
| Hourly rate | $30.75 | $46.38 |
| Growth rate | 19% | 10% |
| Number of jobs | 49,315 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 81% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
The duties of a media analyst depend on one's place or industry of employment. Typically, their responsibilities revolve around performing research and analysis to determine areas needing improvement, identifying new opportunities, and learning the public's reception. They are also responsible for coordinating with other departments, producing progress reports and presentations, and offering options according to research findings. As an analyst, it is also essential to consider all significant factors, all while adhering to the company's policies and regulations.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Media analysts and media managers have different pay scales, as shown below.
| Media Analyst | Media Manager | |
| Average salary | $63,956 | $96,475 |
| Salary range | Between $47,000 And $86,000 | Between $66,000 And $140,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Pennsylvania |
| Best paying company | Apple | Meta |
| Best paying industry | Technology | Automotive |
There are a few differences between a media analyst and a media manager in terms of educational background:
| Media Analyst | Media Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 81% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between media analysts' and media managers' demographics:
| Media Analyst | Media Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 52.5% Female, 47.5% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |