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The differences between media analysts and media specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a media analyst, becoming a media specialist takes usually requires 2-4 years. Additionally, a media analyst has an average salary of $63,956, which is higher than the $50,832 average annual salary of a media specialist.
The top three skills for a media analyst include digital marketing, google analytics and media management. The most important skills for a media specialist are digital marketing, video production, and customer service.
| Media Analyst | Media Specialist | |
| Yearly salary | $63,956 | $50,832 |
| Hourly rate | $30.75 | $24.44 |
| Growth rate | 19% | 8% |
| Number of jobs | 49,315 | 39,401 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 70% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
The duties of a media analyst depend on one's place or industry of employment. Typically, their responsibilities revolve around performing research and analysis to determine areas needing improvement, identifying new opportunities, and learning the public's reception. They are also responsible for coordinating with other departments, producing progress reports and presentations, and offering options according to research findings. As an analyst, it is also essential to consider all significant factors, all while adhering to the company's policies and regulations.
Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.
Media analysts and media specialists have different pay scales, as shown below.
| Media Analyst | Media Specialist | |
| Average salary | $63,956 | $50,832 |
| Salary range | Between $47,000 And $86,000 | Between $35,000 And $73,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Washington | New Jersey |
| Best paying company | Apple | BP America Inc |
| Best paying industry | Technology | Professional |
There are a few differences between a media analyst and a media specialist in terms of educational background:
| Media Analyst | Media Specialist | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 70% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | Stanford University |
Here are the differences between media analysts' and media specialists' demographics:
| Media Analyst | Media Specialist | |
| Average age | 37 | 42 |
| Gender ratio | Male, 52.5% Female, 47.5% | Male, 52.9% Female, 47.1% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |