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The differences between media analysts and senior research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a media analyst and a senior research analyst. Additionally, a senior research analyst has an average salary of $75,056, which is higher than the $63,956 average annual salary of a media analyst.
The top three skills for a media analyst include digital marketing, google analytics and media management. The most important skills for a senior research analyst are analytics, data analysis, and data collection.
| Media Analyst | Senior Research Analyst | |
| Yearly salary | $63,956 | $75,056 |
| Hourly rate | $30.75 | $36.08 |
| Growth rate | 19% | 19% |
| Number of jobs | 49,315 | 71,891 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 68% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
The duties of a media analyst depend on one's place or industry of employment. Typically, their responsibilities revolve around performing research and analysis to determine areas needing improvement, identifying new opportunities, and learning the public's reception. They are also responsible for coordinating with other departments, producing progress reports and presentations, and offering options according to research findings. As an analyst, it is also essential to consider all significant factors, all while adhering to the company's policies and regulations.
The duties of a senior research analyst depend on one's line of work or industry of employment. Typically, their responsibilities revolve around coordinating with different departments to gather necessary data, performing research and analysis to identify consumer and market needs, finding new business opportunities, and devising strategies to optimize workflow and workforce processes. Furthermore, as a senior research analyst, it is essential to lead and encourage the team members and serve as a mentor to junior analysts, all while implementing the company's policies and regulations.
Media analysts and senior research analysts have different pay scales, as shown below.
| Media Analyst | Senior Research Analyst | |
| Average salary | $63,956 | $75,056 |
| Salary range | Between $47,000 And $86,000 | Between $57,000 And $98,000 |
| Highest paying City | Seattle, WA | Olympia, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Apple | JPMorgan Chase & Co. |
| Best paying industry | Technology | Finance |
There are a few differences between a media analyst and a senior research analyst in terms of educational background:
| Media Analyst | Senior Research Analyst | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 68% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between media analysts' and senior research analysts' demographics:
| Media Analyst | Senior Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 52.5% Female, 47.5% | Male, 54.1% Female, 45.9% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |