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The differences between media coordinators and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a media coordinator, becoming a marketing communications specialist takes usually requires 4-6 years. Additionally, a marketing communications specialist has an average salary of $53,993, which is higher than the $47,471 average annual salary of a media coordinator.
The top three skills for a media coordinator include facebook, instagram and twitter. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.
| Media Coordinator | Marketing Communications Specialist | |
| Yearly salary | $47,471 | $53,993 |
| Hourly rate | $22.82 | $25.96 |
| Growth rate | 8% | 19% |
| Number of jobs | 35,285 | 95,444 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 79% |
| Average age | 42 | 37 |
| Years of experience | 4 | 6 |
A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
Media coordinators and marketing communications specialists have different pay scales, as shown below.
| Media Coordinator | Marketing Communications Specialist | |
| Average salary | $47,471 | $53,993 |
| Salary range | Between $34,000 And $64,000 | Between $36,000 And $80,000 |
| Highest paying City | Urban Honolulu, HI | Seattle, WA |
| Highest paying state | Hawaii | Delaware |
| Best paying company | The Joffrey Ballet | Apple |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a media coordinator and a marketing communications specialist in terms of educational background:
| Media Coordinator | Marketing Communications Specialist | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between media coordinators' and marketing communications specialists' demographics:
| Media Coordinator | Marketing Communications Specialist | |
| Average age | 42 | 37 |
| Gender ratio | Male, 36.6% Female, 63.4% | Male, 28.0% Female, 72.0% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |