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Media coordinator vs public relations coordinator

The differences between media coordinators and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media coordinator and a public relations coordinator. Additionally, a media coordinator has an average salary of $47,471, which is higher than the $46,225 average annual salary of a public relations coordinator.

The top three skills for a media coordinator include facebook, instagram and twitter. The most important skills for a public relations coordinator are press releases, facebook, and twitter.

Media coordinator vs public relations coordinator overview

Media CoordinatorPublic Relations Coordinator
Yearly salary$47,471$46,225
Hourly rate$22.82$22.22
Growth rate8%8%
Number of jobs35,28535,324
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 83%
Average age4242
Years of experience44

What does a media coordinator do?

A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.

What does a public relations coordinator do?

A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.

Media coordinator vs public relations coordinator salary

Media coordinators and public relations coordinators have different pay scales, as shown below.

Media CoordinatorPublic Relations Coordinator
Average salary$47,471$46,225
Salary rangeBetween $34,000 And $64,000Between $35,000 And $60,000
Highest paying CityUrban Honolulu, HIWashington, DC
Highest paying stateHawaiiVirginia
Best paying companyThe Joffrey BalletShiseido
Best paying industryManufacturingHealth Care

Differences between media coordinator and public relations coordinator education

There are a few differences between a media coordinator and a public relations coordinator in terms of educational background:

Media CoordinatorPublic Relations Coordinator
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 83%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Media coordinator vs public relations coordinator demographics

Here are the differences between media coordinators' and public relations coordinators' demographics:

Media CoordinatorPublic Relations Coordinator
Average age4242
Gender ratioMale, 36.6% Female, 63.4%Male, 24.3% Female, 75.7%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between media coordinator and public relations coordinator duties and responsibilities

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Public relations coordinator example responsibilities.

  • Achieve first page Google ranking on key terms for the company blog, YouTube, and website after optimizing content.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Start the team Instagram page.
  • Film new internal training videos for domestic and international accounts and theBalm s YouTube channel.
  • Assist in social media efforts, utilizing Hootsuite, Quora and LinkedIn on the daily basis.
  • Control, write, and edit press releases, e-blasts, and social media through HootSuite.
  • Show more

Media coordinator vs public relations coordinator skills

Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%
Common public relations coordinator skills
  • Press Releases, 25%
  • Facebook, 6%
  • Twitter, 5%
  • Instagram, 4%
  • PowerPoint, 3%
  • Event Planning, 3%

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