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The differences between media coordinators and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media coordinator and a public relations coordinator. Additionally, a media coordinator has an average salary of $47,471, which is higher than the $46,225 average annual salary of a public relations coordinator.
The top three skills for a media coordinator include facebook, instagram and twitter. The most important skills for a public relations coordinator are press releases, facebook, and twitter.
| Media Coordinator | Public Relations Coordinator | |
| Yearly salary | $47,471 | $46,225 |
| Hourly rate | $22.82 | $22.22 |
| Growth rate | 8% | 8% |
| Number of jobs | 35,285 | 35,324 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 83% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.
A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.
Media coordinators and public relations coordinators have different pay scales, as shown below.
| Media Coordinator | Public Relations Coordinator | |
| Average salary | $47,471 | $46,225 |
| Salary range | Between $34,000 And $64,000 | Between $35,000 And $60,000 |
| Highest paying City | Urban Honolulu, HI | Washington, DC |
| Highest paying state | Hawaii | Virginia |
| Best paying company | The Joffrey Ballet | Shiseido |
| Best paying industry | Manufacturing | Health Care |
There are a few differences between a media coordinator and a public relations coordinator in terms of educational background:
| Media Coordinator | Public Relations Coordinator | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between media coordinators' and public relations coordinators' demographics:
| Media Coordinator | Public Relations Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 36.6% Female, 63.4% | Male, 24.3% Female, 75.7% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |