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The differences between media coordinators and social media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media coordinator and a social media specialist. Additionally, a social media specialist has an average salary of $51,584, which is higher than the $47,471 average annual salary of a media coordinator.
The top three skills for a media coordinator include facebook, instagram and twitter. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.
| Media Coordinator | Social Media Specialist | |
| Yearly salary | $47,471 | $51,584 |
| Hourly rate | $22.82 | $24.80 |
| Growth rate | 8% | 8% |
| Number of jobs | 35,285 | 47,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.
A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.
Media coordinators and social media specialists have different pay scales, as shown below.
| Media Coordinator | Social Media Specialist | |
| Average salary | $47,471 | $51,584 |
| Salary range | Between $34,000 And $64,000 | Between $38,000 And $68,000 |
| Highest paying City | Urban Honolulu, HI | Washington, DC |
| Highest paying state | Hawaii | Hawaii |
| Best paying company | The Joffrey Ballet | McKinsey & Company Inc |
| Best paying industry | Manufacturing | Professional |
There are a few differences between a media coordinator and a social media specialist in terms of educational background:
| Media Coordinator | Social Media Specialist | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between media coordinators' and social media specialists' demographics:
| Media Coordinator | Social Media Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 36.6% Female, 63.4% | Male, 38.6% Female, 61.4% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |