Publicity agent vs communications consultant

Differences between publicity agent and communications consultant duties and responsibilities

Publicity agent example responsibilities.

• Manage for multiple medical clients performing tasks such as medical billing, submitting insurance and verifying insurance including Medicare and Medicaid.
• Designate social media handler for content and web posts on Facebook to promote study abroad program.
• Design event flyers, posters, cover photos, event page and club profile pictures on Facebook site.
• Manage for multiple medical clients performing tasks such as medical billing, submitting insurance and verifying insurance including Medicare and Medicaid.
• Plan and implement technical and political meetings among senior-level NASA management and foreign government agencies.

Communications consultant example responsibilities.

• Plan and manage and produce online marketing activities and campaigns (B2B and B2C).
• Manage content, database selection, HTML presentation and quality assurance of all outbound email campaigns.
• Advise and/or manage on content, navigation architecture, SEO, social media, YouTube, email campaigns.
• Manage editorial and content for Siemens quarterly executive level do magazine with worldwide distribution.
• Gather requirements, provide justification and value-ad capabilities for SharePoint implementation, and lead the change management team.
• Create PowerPoint decks, organization charts, Vision/Strategy/Execution slides, updates to intranet websites and collaboration sites.
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