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Publicity agent vs communications specialist

The differences between publicity agents and communications specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicity agent and a communications specialist. Additionally, a communications specialist has an average salary of $51,023, which is higher than the $45,190 average annual salary of a publicity agent.

The top three skills for a publicity agent include press releases, forum and facebook. The most important skills for a communications specialist are customer service, powerpoint, and patients.

Publicity agent vs communications specialist overview

Publicity AgentCommunications Specialist
Yearly salary$45,190$51,023
Hourly rate$21.73$24.53
Growth rate8%8%
Number of jobs25,15342,819
Job satisfaction--
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 64%
Average age4242
Years of experience44

Publicity agent vs communications specialist salary

Publicity agents and communications specialists have different pay scales, as shown below.

Publicity AgentCommunications Specialist
Average salary$45,190$51,023
Salary rangeBetween $22,000 And $89,000Between $36,000 And $71,000
Highest paying City-Washington, DC
Highest paying state-New Jersey
Best paying company-Google
Best paying industry-Technology

Differences between publicity agent and communications specialist education

There are a few differences between a publicity agent and a communications specialist in terms of educational background:

Publicity AgentCommunications Specialist
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 64%
Most common majorBusinessCommunication
Most common collegeStanford UniversityStanford University

Publicity agent vs communications specialist demographics

Here are the differences between publicity agents' and communications specialists' demographics:

Publicity AgentCommunications Specialist
Average age4242
Gender ratioMale, 41.0% Female, 59.0%Male, 42.9% Female, 57.1%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between publicity agent and communications specialist duties and responsibilities

Publicity agent example responsibilities.

  • Manage for multiple medical clients performing tasks such as medical billing, submitting insurance and verifying insurance including Medicare and Medicaid.
  • Designate social media handler for content and web posts on Facebook to promote study abroad program.
  • Design event flyers, posters, cover photos, event page and club profile pictures on Facebook site.
  • Manage for multiple medical clients performing tasks such as medical billing, submitting insurance and verifying insurance including Medicare and Medicaid.
  • Plan and implement technical and political meetings among senior-level NASA management and foreign government agencies.

Communications specialist example responsibilities.

  • Manage all client data and meeting history in Salesforce.
  • Provision, manage PRI-ISDN and IP installation of AARP state offices for AARP video systems.
  • Manage course syllabi, scientific abstracts, reprints and course development according to all ACCME and FDA guidelines.
  • Manage CRM database and develop key communication items such as email blasts, brochures, flyers, and bulletins.
  • Manage website: regularly update content, implement SEO and monitor website activity.
  • Manage and update written communications on organization's Facebook page and other social media outlets
  • Show more

Publicity agent vs communications specialist skills

Common publicity agent skills
  • Press Releases, 37%
  • Forum, 16%
  • Facebook, 11%
  • License Plates, 11%
  • Magazines, 9%
  • Press Conferences, 8%
Common communications specialist skills
  • Customer Service, 9%
  • PowerPoint, 6%
  • Patients, 6%
  • Web Content, 6%
  • Project Management, 6%
  • Press Releases, 5%

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