Publicity agent vs media consultant

Differences between publicity agent and media consultant duties and responsibilities

Publicity agent example responsibilities.

• Manage for multiple medical clients performing tasks such as medical billing, submitting insurance and verifying insurance including Medicare and Medicaid.
• Designate social media handler for content and web posts on Facebook to promote study abroad program.
• Design event flyers, posters, cover photos, event page and club profile pictures on Facebook site.
• Manage for multiple medical clients performing tasks such as medical billing, submitting insurance and verifying insurance including Medicare and Medicaid.
• Plan and implement technical and political meetings among senior-level NASA management and foreign government agencies.

Media consultant example responsibilities.

• Manage accounts by proactive CRM to ensure performance of marketing plans, and annual account renewals.
• Manage accurate sales forecasting utilizing SalesForce./CRM.
• Design and manage clients' business Facebook page, develop online advertisement campaigns and execute direct mail campaigns.
• Used SEO tactics to produce content that rank high in search engine results, growing traffic to clients' websites.
• Create landing pages for PPC campaigns performance.
• Improve SEO for hundreds of websites by double, triple and quadruple percentage points.
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