Publicity agent vs media coordinator

Differences between publicity agent and media coordinator duties and responsibilities

Publicity agent example responsibilities.

• Manage for multiple medical clients performing tasks such as medical billing, submitting insurance and verifying insurance including Medicare and Medicaid.
• Designate social media handler for content and web posts on Facebook to promote study abroad program.
• Design event flyers, posters, cover photos, event page and club profile pictures on Facebook site.
• Manage for multiple medical clients performing tasks such as medical billing, submitting insurance and verifying insurance including Medicare and Medicaid.
• Plan and implement technical and political meetings among senior-level NASA management and foreign government agencies.

Media coordinator example responsibilities.

• Manage social media assets using HootSuite, TweetDeck, and mobile apps.
• Track generate leads in CRM to better understand trending of events and campaigns.
• Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
• Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
• Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
• Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
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