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Publicity agent vs media specialist

The differences between publicity agents and media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicity agent and a media specialist. Additionally, a media specialist has an average salary of $50,832, which is higher than the $45,190 average annual salary of a publicity agent.

The top three skills for a publicity agent include press releases, forum and facebook. The most important skills for a media specialist are digital marketing, video production, and customer service.

Publicity agent vs media specialist overview

Publicity AgentMedia Specialist
Yearly salary$45,190$50,832
Hourly rate$21.73$24.44
Growth rate8%8%
Number of jobs25,15339,401
Job satisfaction--
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 70%
Average age4242
Years of experience44

Publicity agent vs media specialist salary

Publicity agents and media specialists have different pay scales, as shown below.

Publicity AgentMedia Specialist
Average salary$45,190$50,832
Salary rangeBetween $22,000 And $89,000Between $35,000 And $73,000
Highest paying City-Washington, DC
Highest paying state-New Jersey
Best paying company-BP America Inc
Best paying industry-Professional

Differences between publicity agent and media specialist education

There are a few differences between a publicity agent and a media specialist in terms of educational background:

Publicity AgentMedia Specialist
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 70%
Most common majorBusinessCommunication
Most common collegeStanford UniversityStanford University

Publicity agent vs media specialist demographics

Here are the differences between publicity agents' and media specialists' demographics:

Publicity AgentMedia Specialist
Average age4242
Gender ratioMale, 41.0% Female, 59.0%Male, 52.9% Female, 47.1%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between publicity agent and media specialist duties and responsibilities

Publicity agent example responsibilities.

  • Manage for multiple medical clients performing tasks such as medical billing, submitting insurance and verifying insurance including Medicare and Medicaid.
  • Designate social media handler for content and web posts on Facebook to promote study abroad program.
  • Design event flyers, posters, cover photos, event page and club profile pictures on Facebook site.
  • Manage for multiple medical clients performing tasks such as medical billing, submitting insurance and verifying insurance including Medicare and Medicaid.
  • Plan and implement technical and political meetings among senior-level NASA management and foreign government agencies.

Media specialist example responsibilities.

  • Develop fresh leads to connect with by utilizing LinkedIn connections and resources.
  • Manage content for and development of the museum's Drupal website, cartermuseum.org.
  • Manage teams for film, video, animation, & multimedia creation of any kind.
  • Assign to work as a media associate at Starcom managing a portion of the Kellogg's account.
  • Develop and manage proprietary PPC support material.
  • Participate in brainstorming sessions, proofread and edit marketing materials, manage magazine inventory.
  • Show more

Publicity agent vs media specialist skills

Common publicity agent skills
  • Press Releases, 37%
  • Forum, 16%
  • Facebook, 11%
  • License Plates, 11%
  • Magazines, 9%
  • Press Conferences, 8%
Common media specialist skills
  • Digital Marketing, 14%
  • Video Production, 7%
  • Customer Service, 5%
  • Web Content, 5%
  • Google Analytics, 4%
  • Google Adwords, 3%

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