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Publicity agent vs public relations assistant

The differences between publicity agents and public relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicity agent and a public relations assistant. Additionally, a public relations assistant has an average salary of $46,197, which is higher than the $45,190 average annual salary of a publicity agent.

The top three skills for a publicity agent include press releases, forum and facebook. The most important skills for a public relations assistant are press releases, facebook, and twitter.

Publicity agent vs public relations assistant overview

Publicity AgentPublic Relations Assistant
Yearly salary$45,190$46,197
Hourly rate$21.73$22.21
Growth rate8%8%
Number of jobs25,15326,021
Job satisfaction--
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 81%
Average age4242
Years of experience44

Publicity agent vs public relations assistant salary

Publicity agents and public relations assistants have different pay scales, as shown below.

Publicity AgentPublic Relations Assistant
Average salary$45,190$46,197
Salary rangeBetween $22,000 And $89,000Between $34,000 And $61,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-California Institute of Technology
Best paying industry-Finance

Differences between publicity agent and public relations assistant education

There are a few differences between a publicity agent and a public relations assistant in terms of educational background:

Publicity AgentPublic Relations Assistant
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeStanford UniversityNorthwestern University

Publicity agent vs public relations assistant demographics

Here are the differences between publicity agents' and public relations assistants' demographics:

Publicity AgentPublic Relations Assistant
Average age4242
Gender ratioMale, 41.0% Female, 59.0%Male, 24.5% Female, 75.5%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between publicity agent and public relations assistant duties and responsibilities

Publicity agent example responsibilities.

  • Manage for multiple medical clients performing tasks such as medical billing, submitting insurance and verifying insurance including Medicare and Medicaid.
  • Designate social media handler for content and web posts on Facebook to promote study abroad program.
  • Design event flyers, posters, cover photos, event page and club profile pictures on Facebook site.
  • Manage for multiple medical clients performing tasks such as medical billing, submitting insurance and verifying insurance including Medicare and Medicaid.
  • Plan and implement technical and political meetings among senior-level NASA management and foreign government agencies.

Public relations assistant example responsibilities.

  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Research & propose introducing Google+ & LinkedIn to social media efforts to increase brand awareness & SEO.
  • Photograph the store's merchandise, upload creative Instagram posts to increase consumer engagement and promote the store.
  • Develop key PowerPoint presentation for commencement base on content provide by management.
  • Create and administer Facebook and website content, including marketing of school programs/events.
  • Produce PowerPoint presentations, article reprints and edit broadcast media placements as needed.
  • Show more

Publicity agent vs public relations assistant skills

Common publicity agent skills
  • Press Releases, 37%
  • Forum, 16%
  • Facebook, 11%
  • License Plates, 11%
  • Magazines, 9%
  • Press Conferences, 8%
Common public relations assistant skills
  • Press Releases, 30%
  • Facebook, 7%
  • Twitter, 6%
  • Press Conferences, 5%
  • Event Planning, 4%
  • Instagram, 4%

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