Publicity agent vs public relations

Differences between publicity agent and public relations duties and responsibilities

Publicity agent example responsibilities.

• Manage for multiple medical clients performing tasks such as medical billing, submitting insurance and verifying insurance including Medicare and Medicaid.
• Designate social media handler for content and web posts on Facebook to promote study abroad program.
• Design event flyers, posters, cover photos, event page and club profile pictures on Facebook site.
• Manage for multiple medical clients performing tasks such as medical billing, submitting insurance and verifying insurance including Medicare and Medicaid.
• Plan and implement technical and political meetings among senior-level NASA management and foreign government agencies.

Public relations example responsibilities.

• Manage LinkedIn profile updates and new leads.
• Manage all copywriting elements for live broadcasts and promotional commercials.
• Create an official office page on instagram to facilitate interaction with students.
• Track and analyze local talent and trends on social networking sites (MySpace, YouTube).
• Coordinate multiple marketing campaigns (SEO, CPA, CPM) and optimization of organic search traffic.
• Edit and create YouTube videos for clientele, creating proper titles and tags to increase viewership ;.
Show more