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Publicity agent vs public relations specialist

The differences between publicity agents and public relations specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicity agent and a public relations specialist. Additionally, a public relations specialist has an average salary of $48,124, which is higher than the $45,190 average annual salary of a publicity agent.

The top three skills for a publicity agent include press releases, forum and facebook. The most important skills for a public relations specialist are press releases, web content, and project management.

Publicity agent vs public relations specialist overview

Publicity AgentPublic Relations Specialist
Yearly salary$45,190$48,124
Hourly rate$21.73$23.14
Growth rate8%8%
Number of jobs25,15329,698
Job satisfaction--
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 81%
Average age4242
Years of experience44

Publicity agent vs public relations specialist salary

Publicity agents and public relations specialists have different pay scales, as shown below.

Publicity AgentPublic Relations Specialist
Average salary$45,190$48,124
Salary rangeBetween $22,000 And $89,000Between $33,000 And $68,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-Meta
Best paying industry-Finance

Differences between publicity agent and public relations specialist education

There are a few differences between a publicity agent and a public relations specialist in terms of educational background:

Publicity AgentPublic Relations Specialist
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeStanford UniversityNorthwestern University

Publicity agent vs public relations specialist demographics

Here are the differences between publicity agents' and public relations specialists' demographics:

Publicity AgentPublic Relations Specialist
Average age4242
Gender ratioMale, 41.0% Female, 59.0%Male, 30.3% Female, 69.7%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between publicity agent and public relations specialist duties and responsibilities

Publicity agent example responsibilities.

  • Manage for multiple medical clients performing tasks such as medical billing, submitting insurance and verifying insurance including Medicare and Medicaid.
  • Designate social media handler for content and web posts on Facebook to promote study abroad program.
  • Design event flyers, posters, cover photos, event page and club profile pictures on Facebook site.
  • Manage for multiple medical clients performing tasks such as medical billing, submitting insurance and verifying insurance including Medicare and Medicaid.
  • Plan and implement technical and political meetings among senior-level NASA management and foreign government agencies.

Public relations specialist example responsibilities.

  • Plan and manage social media efforts which generate> 22k incremental Instagram followers in four months.
  • Manage public affairs and media efforts including writing and placing op-eds and mobilizing editorial campaigns.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Prepare or edit organizational publications for internal and external audiences, including Facebook, media and local newspapers.
  • Launch Instagram account for Chevy Motorsports fans.
  • Promote company through personal blog, twitter and reddit pages.
  • Show more

Publicity agent vs public relations specialist skills

Common publicity agent skills
  • Press Releases, 37%
  • Forum, 16%
  • Facebook, 11%
  • License Plates, 11%
  • Magazines, 9%
  • Press Conferences, 8%
Common public relations specialist skills
  • Press Releases, 18%
  • Web Content, 6%
  • Project Management, 5%
  • Facebook, 4%
  • Story Development, 4%
  • Marketing Campaigns, 4%

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