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The differences between publicity assistants and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a publicity assistant, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $39,387 average annual salary of a publicity assistant.
The top three skills for a publicity assistant include press releases, provide technical assistance and technical assistance. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Publicity Assistant | Marketing Executive | |
| Yearly salary | $39,387 | $73,499 |
| Hourly rate | $18.94 | $35.34 |
| Growth rate | 8% | 10% |
| Number of jobs | 8,193 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 70% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A publicity assistant aids and offers support to the publicity team at a public relations (PR) firm or related firms. Your duties may vary but typically include researching relevant trends and data for PR campaigns, assisting in the creation and selection of marketing materials, and developing and maintaining good client relationships. As a publicity assistant, you are responsible for promoting the organization and maintaining the public appearance, and managing and overseeing social media accounts. You are also responsible for maintaining accurate records of correspondence.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Publicity assistants and marketing executives have different pay scales, as shown below.
| Publicity Assistant | Marketing Executive | |
| Average salary | $39,387 | $73,499 |
| Salary range | Between $27,000 And $56,000 | Between $49,000 And $108,000 |
| Highest paying City | Olympia, WA | San Francisco, CA |
| Highest paying state | Washington | Nevada |
| Best paying company | Apple | Microsoft |
| Best paying industry | Government | Retail |
There are a few differences between a publicity assistant and a marketing executive in terms of educational background:
| Publicity Assistant | Marketing Executive | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | Stanford University | University of Georgia |
Here are the differences between publicity assistants' and marketing executives' demographics:
| Publicity Assistant | Marketing Executive | |
| Average age | 42 | 39 |
| Gender ratio | Male, 33.7% Female, 66.3% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 12% | 10% |