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The differences between publicity consultants and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a publicity consultant, becoming a marketing consultant takes usually requires 4-6 years. Additionally, a publicity consultant has an average salary of $70,688, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for a publicity consultant include public policy, facebook and technical assistance. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Publicity Consultant | Marketing Consultant | |
| Yearly salary | $70,688 | $70,593 |
| Hourly rate | $33.98 | $33.94 |
| Growth rate | 8% | 19% |
| Number of jobs | 5,338 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 62% | Bachelor's Degree, 75% |
| Average age | 42 | 37 |
| Years of experience | 4 | 6 |
Publicity consultants and marketing consultants have different pay scales, as shown below.
| Publicity Consultant | Marketing Consultant | |
| Average salary | $70,688 | $70,593 |
| Salary range | Between $47,000 And $104,000 | Between $44,000 And $112,000 |
| Highest paying City | - | Wilmington, DE |
| Highest paying state | - | Delaware |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a publicity consultant and a marketing consultant in terms of educational background:
| Publicity Consultant | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 62% | Bachelor's Degree, 75% |
| Most common major | Public Health | Business |
| Most common college | Stanford University | University of Georgia |
Here are the differences between publicity consultants' and marketing consultants' demographics:
| Publicity Consultant | Marketing Consultant | |
| Average age | 42 | 37 |
| Gender ratio | Male, 45.8% Female, 54.2% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |