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The differences between research consultants and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a research consultant and a digital marketing consultant. Additionally, a research consultant has an average salary of $83,492, which is higher than the $71,064 average annual salary of a digital marketing consultant.
The top three skills for a research consultant include data collection, medicaid and business development. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Research Consultant | Digital Marketing Consultant | |
| Yearly salary | $83,492 | $71,064 |
| Hourly rate | $40.14 | $34.17 |
| Growth rate | 19% | 19% |
| Number of jobs | 61,865 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A research consultant is an individual who is responsible for collecting and analyzing multiple types of data across a variety of formats and present research reports for research and analytics companies, public institutions, and private businesses. Research consultants are required to design research strategies to complete the needs of research projects as well as create a basic plan of action for finding data. They may use online resources, phone surveys, and other data-collection methods to find and collect data. Research consultants must also assign investigative teams to verify and double-check the collected data.
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Research consultants and digital marketing consultants have different pay scales, as shown below.
| Research Consultant | Digital Marketing Consultant | |
| Average salary | $83,492 | $71,064 |
| Salary range | Between $60,000 And $115,000 | Between $49,000 And $101,000 |
| Highest paying City | New York, NY | Washington, DC |
| Highest paying state | New York | New Jersey |
| Best paying company | Microsoft | Booz Allen Hamilton |
| Best paying industry | Education | Manufacturing |
There are a few differences between a research consultant and a digital marketing consultant in terms of educational background:
| Research Consultant | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 76% |
| Most common major | Psychology | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between research consultants' and digital marketing consultants' demographics:
| Research Consultant | Digital Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 48.2% Female, 51.8% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |