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Sales engineer vs director of technical sales

The differences between sales engineers and directors of technical sales can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a sales engineer, becoming a director of technical sales takes usually requires 6-8 years. Additionally, a director of technical sales has an average salary of $96,380, which is higher than the $93,727 average annual salary of a sales engineer.

The top three skills for a sales engineer include pre sales, customer service and sales process. The most important skills for a director of technical sales are CRM, cloud, and sales process.

Sales engineer vs director of technical sales overview

Sales EngineerDirector Of Technical Sales
Yearly salary$93,727$96,380
Hourly rate$45.06$46.34
Growth rate6%5%
Number of jobs132,324161,516
Job satisfaction5-
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 64%
Average age4446
Years of experience68

What does a sales engineer do?

A sales engineer is responsible for assisting customers with their technical equipment and advanced scientific product needs. Sales engineers must have excellent knowledge of the scientific processes and component functions of the products they're selling to deliver presentations and orient the customers. Sales engineers' duties also include troubleshooting, identifying product defects, and upgrading systems for better optimization. They are also responsible for analyzing cost estimates documents, performing adjustments as needed, process payments, arranging deliveries, and settling customers' complaints by replacing damaged items or doing refunds.

What does a director of technical sales do?

A director of technical sales oversees and directs an organization's sales operations, aiming for profit growth and optimal services. Their duties usually entail setting goals and product roadmaps, establishing sales strategies, developing sales programs and marketing projects, and conducting research to find business and client opportunities. They may also participate in securing deals with key clients and business partners, developing sales forecasts, and recruiting employees. Moreover, as a director of technical sales, it is essential to lead and empower staff to reach goals while implementing company standards and policies.

Sales engineer vs director of technical sales salary

Sales engineers and directors of technical sales have different pay scales, as shown below.

Sales EngineerDirector Of Technical Sales
Average salary$93,727$96,380
Salary rangeBetween $66,000 And $132,000Between $64,000 And $143,000
Highest paying CityWashington, DCSan Francisco, CA
Highest paying stateVirginiaCalifornia
Best paying companyMetaThe Wonderful Company
Best paying industryTechnologyTechnology

Differences between sales engineer and director of technical sales education

There are a few differences between a sales engineer and a director of technical sales in terms of educational background:

Sales EngineerDirector Of Technical Sales
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 64%
Most common majorBusinessBusiness
Most common collegeNorthwestern UniversityUniversity of Southern California

Sales engineer vs director of technical sales demographics

Here are the differences between sales engineers' and directors of technical sales' demographics:

Sales EngineerDirector Of Technical Sales
Average age4446
Gender ratioMale, 90.1% Female, 9.9%Male, 86.5% Female, 13.5%
Race ratioBlack or African American, 1.7% Unknown, 6.2% Hispanic or Latino, 8.0% Asian, 7.1% White, 76.8% American Indian and Alaska Native, 0.3%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between sales engineer and director of technical sales duties and responsibilities

Sales engineer example responsibilities.

  • Create and manage product/technical parts of responses to RFI and RFP requests.
  • Maintain and closely manage expenses, overall cost of sale, receivables, ROI.
  • Create tools to manage customer projects, such as standardized proposals, technical templates, and SQL tracking database.
  • Manage inbound domestic and international logistics and domestic shipping with respect to carrier selection, forwarding, brokering and expediting.
  • Perform detail responses and presentations to RFP, RFI and RFR requests on technical/sales opportunities.
  • Generate and release drawings on AutoCAD and SolidWorks for weld shop and machine shop parts fabrication.
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Director of technical sales example responsibilities.

  • Deploy and manage team to efficient use of CRM and customer support platforms.
  • Gather customer requirements, plan and manage technical trials with service providers to demonstrate end-to-end VoIP and data services.
  • Manage during periods of dynamic challenge and change relative to start-up, turnaround and revitalization situations.
  • Utilize AWS EC2 instances to deliver training in the cloud for clients and partners internationally.
  • Develop internal scorecard to help prioritize projects base on alignment with corporate goals, ROI and TCO.
  • Determine specifications for all integration with Linux, Java, Ajax, and Jscript work to be perform.
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Sales engineer vs director of technical sales skills

Common sales engineer skills
  • Pre Sales, 6%
  • Customer Service, 5%
  • Sales Process, 5%
  • Technical Support, 4%
  • Windows, 3%
  • CRM, 3%
Common director of technical sales skills
  • CRM, 13%
  • Cloud, 10%
  • Sales Process, 5%
  • Enterprise Sales, 5%
  • Business Development, 5%
  • Account Management, 4%