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Sales specialist vs marketing & sales specialist

The differences between sales specialists and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a sales specialist, becoming a marketing & sales specialist takes usually requires 4-6 years. Additionally, a marketing & sales specialist has an average salary of $54,214, which is higher than the $53,004 average annual salary of a sales specialist.

The top three skills for a sales specialist include building relationships, customer complaints and customer orders. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.

Sales specialist vs marketing & sales specialist overview

Sales SpecialistMarketing & Sales Specialist
Yearly salary$53,004$54,214
Hourly rate$25.48$26.06
Growth rate4%19%
Number of jobs324,069209,292
Job satisfaction--
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 75%
Average age4737
Years of experience46

What does a sales specialist do?

A sales specialist is responsible for offering the best goods and services to customers in order to boost the company's sales. Sales specialists also promote strategies and solutions to contribute to the company's growth and profitability. A sales specialist must have extensive knowledge of the current market trends and the best sales skills to perform marketing tasks. Sales specialists should have excellent communication and customer service skills to assist existing and potential clients with their inquiries and concerns.

What does a marketing & sales specialist do?

A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.

Sales specialist vs marketing & sales specialist salary

Sales specialists and marketing & sales specialists have different pay scales, as shown below.

Sales SpecialistMarketing & Sales Specialist
Average salary$53,004$54,214
Salary rangeBetween $30,000 And $91,000Between $37,000 And $78,000
Highest paying CityBoston, MARenton, WA
Highest paying stateMassachusettsWashington
Best paying companyVMwareMcKinsey & Company Inc
Best paying industry-Telecommunication

Differences between sales specialist and marketing & sales specialist education

There are a few differences between a sales specialist and a marketing & sales specialist in terms of educational background:

Sales SpecialistMarketing & Sales Specialist
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at AlfredUniversity of Georgia

Sales specialist vs marketing & sales specialist demographics

Here are the differences between sales specialists' and marketing & sales specialists' demographics:

Sales SpecialistMarketing & Sales Specialist
Average age4737
Gender ratioMale, 55.1% Female, 44.9%Male, 43.7% Female, 56.3%
Race ratioBlack or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.9% American Indian and Alaska Native, 0.2%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1%
LGBT Percentage6%10%

Differences between sales specialist and marketing & sales specialist duties and responsibilities

Sales specialist example responsibilities.

  • Manage a Salesforce database comprise of customer information, leads and potential sales opportunities.
  • Manage Pardot (marketing database), and Zuora (online billing and payment gateway).
  • Manage territory retail accounts, category management, install POS, sell of manufacturer programs and implementation of sales programs.
  • Manage planning parameters in ERP via the item master (lead times, min/max, safety stock, pay terms).
  • Master delivering technical product information to doctors on training and teaching proper injection technique to achieve optimal results for patients.
  • Lead on sales order reporting for Americas.
  • Show more

Marketing & sales specialist example responsibilities.

  • Perform weekly review and update of lead list against opportunities manage in Salesforce.com.
  • Monitor Facebook sites for prompt responses to postings.
  • Initiate SEO, SEM, plus make media and location choices.
  • Plan sales strategy by analyzing ROI for marketing, telemarketing, and lead generation.
  • Assist in all phases of PowerTrain divisions' sales effort such as budgeting, reporting, sales communication and CRM.
  • Provide data analysis in support of commercial operations CRM.
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Sales specialist vs marketing & sales specialist skills

Common sales specialist skills
  • Building Relationships, 10%
  • Customer Complaints, 9%
  • Customer Orders, 9%
  • Product Knowledge, 6%
  • Patients, 6%
  • Sales Process, 5%
Common marketing & sales specialist skills
  • Customer Service, 16%
  • Digital Marketing, 9%
  • ROI, 7%
  • Product Line, 5%
  • Brand Awareness, 5%
  • PowerPoint, 4%