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Sales specialist vs retail specialist

The differences between sales specialists and retail specialists can be seen in a few details. Each job has different responsibilities and duties. Additionally, a sales specialist has an average salary of $53,004, which is higher than the $31,114 average annual salary of a retail specialist.

The top three skills for a sales specialist include building relationships, customer complaints and customer orders. The most important skills for a retail specialist are store management, retail environment, and store associates.

Sales specialist vs retail specialist overview

Sales SpecialistRetail Specialist
Yearly salary$53,004$31,114
Hourly rate$25.48$14.96
Growth rate4%-
Number of jobs324,069269,690
Job satisfaction--
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 50%
Average age4741
Years of experience4-

What does a sales specialist do?

A sales specialist is responsible for offering the best goods and services to customers in order to boost the company's sales. Sales specialists also promote strategies and solutions to contribute to the company's growth and profitability. A sales specialist must have extensive knowledge of the current market trends and the best sales skills to perform marketing tasks. Sales specialists should have excellent communication and customer service skills to assist existing and potential clients with their inquiries and concerns.

What does a retail specialist do?

A retail specialist is primarily in charge of securing sales and assisting customers on a sales floor, ensuring to meet the daily sales targets and client satisfaction. Their responsibilities include greeting clients and answering inquiries, locating products, offering recommendations and promotions, and processing payments. They may also address issues or concerns, resolving them promptly and professionally. Furthermore, as a retail specialist, it is essential to maintain the cleanliness of the sales floor and arrange displays properly to attract customers.

Sales specialist vs retail specialist salary

Sales specialists and retail specialists have different pay scales, as shown below.

Sales SpecialistRetail Specialist
Average salary$53,004$31,114
Salary rangeBetween $30,000 And $91,000Between $22,000 And $43,000
Highest paying CityBoston, MASalem, NH
Highest paying stateMassachusettsNew Hampshire
Best paying companyVMwareMicrosoft
Best paying industry-Technology

Differences between sales specialist and retail specialist education

There are a few differences between a sales specialist and a retail specialist in terms of educational background:

Sales SpecialistRetail Specialist
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 50%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at Alfred-

Sales specialist vs retail specialist demographics

Here are the differences between sales specialists' and retail specialists' demographics:

Sales SpecialistRetail Specialist
Average age4741
Gender ratioMale, 55.1% Female, 44.9%Male, 42.8% Female, 57.2%
Race ratioBlack or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.9% American Indian and Alaska Native, 0.2%Black or African American, 10.8% Unknown, 5.1% Hispanic or Latino, 19.0% Asian, 6.8% White, 57.7% American Indian and Alaska Native, 0.5%
LGBT Percentage6%7%

Differences between sales specialist and retail specialist duties and responsibilities

Sales specialist example responsibilities.

  • Manage a Salesforce database comprise of customer information, leads and potential sales opportunities.
  • Manage Pardot (marketing database), and Zuora (online billing and payment gateway).
  • Manage territory retail accounts, category management, install POS, sell of manufacturer programs and implementation of sales programs.
  • Manage planning parameters in ERP via the item master (lead times, min/max, safety stock, pay terms).
  • Master delivering technical product information to doctors on training and teaching proper injection technique to achieve optimal results for patients.
  • Lead on sales order reporting for Americas.
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Retail specialist example responsibilities.

  • Manage a high volume of patient information from authorizing diagnostic procedures and scheduling patients.
  • Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
  • Complete cash, credit, and debit POS transactions accurately and according to company policy.
  • Assist clients with applications to determine county benefits eligibility food, cash, childcare and medicaid benefits.
  • Operate POS system to input customers' orders, process credit card transactions, and enter cash amounts receive.
  • Perform insurance verification for new and self-pay patients to facilitate reimbursement for the services render.
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Sales specialist vs retail specialist skills

Common sales specialist skills
  • Building Relationships, 10%
  • Customer Complaints, 9%
  • Customer Orders, 9%
  • Product Knowledge, 6%
  • Patients, 6%
  • Sales Process, 5%
Common retail specialist skills
  • Store Management, 60%
  • Retail Environment, 12%
  • Store Associates, 4%
  • Customer Service, 4%
  • Product Knowledge, 4%
  • Shelf Tags, 2%