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Sales support supervisor vs sales lead/sales associate

The differences between sales support supervisors and sales lead/sales associates can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a sales support supervisor, becoming a sales lead/sales associate takes usually requires 4-6 years. Additionally, a sales support supervisor has an average salary of $63,148, which is higher than the $31,954 average annual salary of a sales lead/sales associate.

The top three skills for a sales support supervisor include customer service, support supervisors and performance management. The most important skills for a sales lead/sales associate are POS, cash control, and customer service.

Sales support supervisor vs sales lead/sales associate overview

Sales Support SupervisorSales Lead/Sales Associate
Yearly salary$63,148$31,954
Hourly rate$30.36$15.36
Growth rate5%-
Number of jobs130,140882,220
Job satisfaction--
Most common degreeBachelor's Degree, 57%Bachelor's Degree, 36%
Average age4643
Years of experience86

What does a sales support supervisor do?

A sales support supervisor oversees all sales support team activities by optimizing all business processes related to client interaction. As a team player, a sales support supervisor also works with the sales support team to monitor and improve customer interaction and customer service. Their duties and responsibilities include organizing and preparing the team to improve the effectiveness and providing timely reports for the top management.

What does a sales lead/sales associate do?

Sales lead and sales associates are two different sales positions in the retail industry. A sales lead is in charge of supervising the sales department. Sales leads perform administrative duties like recruiting and training staff, monitoring inventories, and maintaining sales performance. On the other hand, sales associates guide potential customers to acquire the products or services that fit their needs. The associates notify clients of sales promotions then present to them the product or service. Employees for these positions are looking for candidates with relevant experience in sales and related degrees like marketing and sales.

Sales support supervisor vs sales lead/sales associate salary

Sales support supervisors and sales lead/sales associates have different pay scales, as shown below.

Sales Support SupervisorSales Lead/Sales Associate
Average salary$63,148$31,954
Salary rangeBetween $47,000 And $84,000Between $17,000 And $57,000
Highest paying City-New York, NY
Highest paying state-New York
Best paying company-Google
Best paying industry-Retail

Differences between sales support supervisor and sales lead/sales associate education

There are a few differences between a sales support supervisor and a sales lead/sales associate in terms of educational background:

Sales Support SupervisorSales Lead/Sales Associate
Most common degreeBachelor's Degree, 57%Bachelor's Degree, 36%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaSUNY College of Technology at Delhi

Sales support supervisor vs sales lead/sales associate demographics

Here are the differences between sales support supervisors' and sales lead/sales associates' demographics:

Sales Support SupervisorSales Lead/Sales Associate
Average age4643
Gender ratioMale, 47.3% Female, 52.7%Male, 35.3% Female, 64.7%
Race ratioBlack or African American, 6.6% Unknown, 3.9% Hispanic or Latino, 17.4% Asian, 6.1% White, 65.5% American Indian and Alaska Native, 0.4%Black or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.9% Asian, 6.9% White, 61.5% American Indian and Alaska Native, 0.7%
LGBT Percentage6%9%

Differences between sales support supervisor and sales lead/sales associate duties and responsibilities

Sales support supervisor example responsibilities.

  • Create and lead staff development sessions on solution selling techniques/running effective promotions/POS execution/trade math.
  • Maintain detailed accountability of valuable jewelry, handle new merchandise, and maintain employee focus on departmental organization and cleanliness.
  • Describe product to customers and accurately explain details about DirecTV services.

Sales lead/sales associate example responsibilities.

  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Complete customer transactions using POS register system and fraud security protocol.
  • Monitor inventory accountability by physically checking inventory, running inventory reports, receiving shipments, and completing transfers in the POS.
  • Demonstrate strong leadership, communication and supervisory skills by providing coaching and feedback to maximize individual and store performance.

Sales support supervisor vs sales lead/sales associate skills

Common sales support supervisor skills
  • Customer Service, 16%
  • Support Supervisors, 7%
  • Performance Management, 7%
  • CRM, 7%
  • Sales Floor, 5%
  • Performance Reviews, 5%
Common sales lead/sales associate skills
  • POS, 16%
  • Cash Control, 13%
  • Customer Service, 9%
  • Bank Deposits, 8%
  • Inventory Control, 8%
  • Sales Transactions, 7%