Post job

Senior account executive vs advertising account executive

The differences between senior account executives and advertising account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a senior account executive has an average salary of $84,118, which is higher than the $62,123 average annual salary of an advertising account executive.

The top three skills for a senior account executive include customer service, account management and healthcare. The most important skills for an advertising account executive are media sales, CRM, and client relationships.

Senior account executive vs advertising account executive overview

Senior Account ExecutiveAdvertising Account Executive
Yearly salary$84,118$62,123
Hourly rate$40.44$29.87
Growth rate5%-8%
Number of jobs173,383117,707
Job satisfaction4-
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 78%
Average age4444
Years of experience-4

What does a senior account executive do?

A Senior Account Executive is responsible for enforcing and attaining sales targets, developing strategies on building a more substantial client base, handle and resolve issues on accounts, and even recommend guidelines that could improve the trajectory of company sales. Moreover, a Senior Account Executive must also oversee and direct a team of representatives and skilled account executives to meet the same goals and objectives. A great deal of communication would also arise as Senior Account Executive must communicate with clients, even negotiate contracts.

What does an advertising account executive do?

An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.

Senior account executive vs advertising account executive salary

Senior account executives and advertising account executives have different pay scales, as shown below.

Senior Account ExecutiveAdvertising Account Executive
Average salary$84,118$62,123
Salary rangeBetween $59,000 And $119,000Between $44,000 And $87,000
Highest paying CitySan Francisco, CARedding, CA
Highest paying stateConnecticutCalifornia
Best paying companyVMwareMicrosoft
Best paying industryTechnologyTelecommunication

Differences between senior account executive and advertising account executive education

There are a few differences between a senior account executive and an advertising account executive in terms of educational background:

Senior Account ExecutiveAdvertising Account Executive
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Senior account executive vs advertising account executive demographics

Here are the differences between senior account executives' and advertising account executives' demographics:

Senior Account ExecutiveAdvertising Account Executive
Average age4444
Gender ratioMale, 59.4% Female, 40.6%Male, 41.4% Female, 58.6%
Race ratioBlack or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 67.0% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4%
LGBT Percentage5%10%

Differences between senior account executive and advertising account executive duties and responsibilities

Senior account executive example responsibilities.

  • Manage sales funnel by utilizing SalesForce to analyze and manage pipeline activity as well as monitored sales activity against assign quotas.
  • Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.
  • Attend professional advancement sessions focusing on the advancement of the healthcare vertical market from both a business development and marketing perspective.
  • Assume full responsibility for accurate sales forecasting utilizing SalesForce.
  • Implement company CRM allowing for better call-cycle management and business retention.
  • Deliver territory sustaining revenue for this SaaS application performance management and monitoring company.
  • Show more

Advertising account executive example responsibilities.

  • Manage RFP responses for CPG and healthcare campaigns across various publishers (i.e.
  • Manage the everyday activities of a team of 20- 30 account managers, paid search strategist and SEO specialists.
  • Generate leads using a variety of sources, including the Internet, corporate CRM, industry publications and company publication library.
  • Manage copywriting and spot production scheduling
  • Manage and grow existing account list through maintaining agency relationships, increase ROI, and campaign optimization recommendations.
  • Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.
  • Show more

Senior account executive vs advertising account executive skills

Common senior account executive skills
  • Customer Service, 9%
  • Account Management, 6%
  • Healthcare, 5%
  • Cloud, 5%
  • CRM, 5%
  • Salesforce, 4%
Common advertising account executive skills
  • Media Sales, 16%
  • CRM, 11%
  • Client Relationships, 8%
  • Cold Calls, 7%
  • PowerPoint, 7%
  • Mobile Marketing, 7%