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The differences between senior account executives and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a senior account executive has an average salary of $84,118, which is higher than the $52,986 average annual salary of a marketing account executive.
The top three skills for a senior account executive include customer service, account management and healthcare. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.
| Senior Account Executive | Marketing Account Executive | |
| Yearly salary | $84,118 | $52,986 |
| Hourly rate | $40.44 | $25.47 |
| Growth rate | 5% | 10% |
| Number of jobs | 173,383 | 188,195 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 80% |
| Average age | 44 | 39 |
| Years of experience | - | 10 |
A Senior Account Executive is responsible for enforcing and attaining sales targets, developing strategies on building a more substantial client base, handle and resolve issues on accounts, and even recommend guidelines that could improve the trajectory of company sales. Moreover, a Senior Account Executive must also oversee and direct a team of representatives and skilled account executives to meet the same goals and objectives. A great deal of communication would also arise as Senior Account Executive must communicate with clients, even negotiate contracts.
Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.
Senior account executives and marketing account executives have different pay scales, as shown below.
| Senior Account Executive | Marketing Account Executive | |
| Average salary | $84,118 | $52,986 |
| Salary range | Between $59,000 And $119,000 | Between $36,000 And $75,000 |
| Highest paying City | San Francisco, CA | Reston, VA |
| Highest paying state | Connecticut | Virginia |
| Best paying company | VMware | |
| Best paying industry | Technology | Finance |
There are a few differences between a senior account executive and a marketing account executive in terms of educational background:
| Senior Account Executive | Marketing Account Executive | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between senior account executives' and marketing account executives' demographics:
| Senior Account Executive | Marketing Account Executive | |
| Average age | 44 | 39 |
| Gender ratio | Male, 59.4% Female, 40.6% | Male, 45.1% Female, 54.9% |
| Race ratio | Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 67.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 5% | 10% |