Post job

Senior account executive vs marketing account executive

The differences between senior account executives and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a senior account executive has an average salary of $84,118, which is higher than the $52,986 average annual salary of a marketing account executive.

The top three skills for a senior account executive include customer service, account management and healthcare. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.

Senior account executive vs marketing account executive overview

Senior Account ExecutiveMarketing Account Executive
Yearly salary$84,118$52,986
Hourly rate$40.44$25.47
Growth rate5%10%
Number of jobs173,383188,195
Job satisfaction4-
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 80%
Average age4439
Years of experience-10

What does a senior account executive do?

A Senior Account Executive is responsible for enforcing and attaining sales targets, developing strategies on building a more substantial client base, handle and resolve issues on accounts, and even recommend guidelines that could improve the trajectory of company sales. Moreover, a Senior Account Executive must also oversee and direct a team of representatives and skilled account executives to meet the same goals and objectives. A great deal of communication would also arise as Senior Account Executive must communicate with clients, even negotiate contracts.

What does a marketing account executive do?

Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.

Senior account executive vs marketing account executive salary

Senior account executives and marketing account executives have different pay scales, as shown below.

Senior Account ExecutiveMarketing Account Executive
Average salary$84,118$52,986
Salary rangeBetween $59,000 And $119,000Between $36,000 And $75,000
Highest paying CitySan Francisco, CAReston, VA
Highest paying stateConnecticutVirginia
Best paying companyVMwareGoogle
Best paying industryTechnologyFinance

Differences between senior account executive and marketing account executive education

There are a few differences between a senior account executive and a marketing account executive in terms of educational background:

Senior Account ExecutiveMarketing Account Executive
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 80%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Senior account executive vs marketing account executive demographics

Here are the differences between senior account executives' and marketing account executives' demographics:

Senior Account ExecutiveMarketing Account Executive
Average age4439
Gender ratioMale, 59.4% Female, 40.6%Male, 45.1% Female, 54.9%
Race ratioBlack or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 67.0% American Indian and Alaska Native, 0.4%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage5%10%

Differences between senior account executive and marketing account executive duties and responsibilities

Senior account executive example responsibilities.

  • Manage sales funnel by utilizing SalesForce to analyze and manage pipeline activity as well as monitored sales activity against assign quotas.
  • Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.
  • Attend professional advancement sessions focusing on the advancement of the healthcare vertical market from both a business development and marketing perspective.
  • Assume full responsibility for accurate sales forecasting utilizing SalesForce.
  • Implement company CRM allowing for better call-cycle management and business retention.
  • Deliver territory sustaining revenue for this SaaS application performance management and monitoring company.
  • Show more

Marketing account executive example responsibilities.

  • Engage with the Facebook community and manage feedback and customer inquiries.
  • Create engaging content on Facebook and Instagram to inform potential leads about services, along with promoting clients businesses.
  • Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
  • Create innovative marketing and business plans with SEO, SEM and social media strategies to define selling plan and campaign.
  • Create customized sales presentations including PowerPoint presentations, custom tailor brochures, and specialize demo presentations.
  • Recruit to develop and execute the CRM programs targeting consumers for Astra-Zeneca brands.
  • Show more

Senior account executive vs marketing account executive skills

Common senior account executive skills
  • Customer Service, 9%
  • Account Management, 6%
  • Healthcare, 5%
  • Cloud, 5%
  • CRM, 5%
  • Salesforce, 4%
Common marketing account executive skills
  • Digital Marketing, 35%
  • C-Level, 11%
  • CRM, 6%
  • Customer Satisfaction, 5%
  • Lead Generation, 4%
  • Brand Awareness, 4%