Senior interactive project manager vs brand manager

Differences between senior interactive project manager and brand manager duties and responsibilities

Senior interactive project manager example responsibilities.

• Manage offshore development and QA teams for build using hybrid agile approach.
• Manage development & maintenance of BzzCampaign product, Facebook application, mobile application, e-couponing initiatives, digital contests & white-labels.
• Implement a repeatable process methodology base on the PMI PMBOK defining a systematic approach to delivering solutions and achieving customer objectives.
• Define and implement interactive QA process and good coding standards with development staff as a technical lead.
• Implement a repeatable process methodology base on the PMI PMBOK defining a systematic approach to delivering solutions and achieving customer objectives.
• Assist the business development team in completing RFP's, scoped projects, and size and price estimates.
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Brand manager example responsibilities.

• Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
• Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
• Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
• Manage POS merchandising and distribution of promotional items.
• Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
• Obtain certification through a cheese and wine class.
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