Senior manager of marketing vs marketing program manager

The differences between senior managers of marketing and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager of marketing and a marketing program manager. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $86,807 average annual salary of a marketing program manager.

The top three skills for a senior manager of marketing include digital marketing, marketing campaigns and integrated marketing. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.

Senior manager of marketing vs marketing program manager overview

	Senior Manager Of Marketing	Marketing Program Manager
Yearly salary	$118,350	$86,807
Hourly rate	$56.90	$41.73
Growth rate	10%	10%
Number of jobs	109,064	173,228
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

What does a marketing program manager do?

The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.

Senior manager of marketing vs marketing program manager salary

Senior managers of marketing and marketing program managers have different pay scales, as shown below.

	Senior Manager Of Marketing	Marketing Program Manager
Average salary	$118,350	$86,807
Salary range	Between $92,000 And $151,000	Between $64,000 And $116,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Roku	Meta
Best paying industry	Technology	Transportation

Differences between senior manager of marketing and marketing program manager education

There are a few differences between a senior manager of marketing and a marketing program manager in terms of educational background:

	Senior Manager Of Marketing	Marketing Program Manager
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 78%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Senior manager of marketing vs marketing program manager demographics

Here are the differences between senior managers of marketing' and marketing program managers' demographics:

	Senior Manager Of Marketing	Marketing Program Manager
Average age	39	39
Gender ratio	Male, 49.2% Female, 50.8%	Male, 38.7% Female, 61.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between senior manager of marketing and marketing program manager duties and responsibilities

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

Marketing program manager example responsibilities.

Achieve designation as a center of excellence with manage care organizations, Medicare and Medicaid.
Manage RFP solicitation and response process.
Manage multiple initiatives using digital media, SEM, social media, inbound marketing and content distribution channels.
Manage MarCom programs with $250K annual budget for Philips HeartStart automate external defibrillator (a) business unit.
Manage major CRM implementation project for global aerospace company.
Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.

Senior manager of marketing vs marketing program manager skills

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

Common marketing program manager skills

Digital Marketing, 14%
Project Management, 7%
Marketing Campaigns, 6%
B2B Marketing, 5%
Integrated Marketing, 5%
Salesforce, 3%

Senior Manager Of Marketing vs. similar jobs

Senior Manager Of Marketing related careers

Senior Manager Of Marketing related jobs

Senior Manager Of Marketing jobs by location

Zippia Careers
Executive Management Industry
Senior Manager Of Marketing
Senior Manager Of Marketing vs Marketing Program Manager

Updated January 8, 2025

Browse executive management jobs