Senior manager of marketing vs marketing strategist

The differences between senior managers of marketing and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager of marketing and a marketing strategist. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $80,033 average annual salary of a marketing strategist.

The top three skills for a senior manager of marketing include digital marketing, marketing campaigns and integrated marketing. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.

Senior manager of marketing vs marketing strategist overview

	Senior Manager Of Marketing	Marketing Strategist
Yearly salary	$118,350	$80,033
Hourly rate	$56.90	$38.48
Growth rate	10%	10%
Number of jobs	109,064	89,543
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 79%
Average age	39	39
Years of experience	10	10

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

What does a marketing strategist do?

The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.

Senior manager of marketing vs marketing strategist salary

Senior managers of marketing and marketing strategists have different pay scales, as shown below.

	Senior Manager Of Marketing	Marketing Strategist
Average salary	$118,350	$80,033
Salary range	Between $92,000 And $151,000	Between $53,000 And $119,000
Highest paying City	San Francisco, CA	Harrisburg, PA
Highest paying state	California	Pennsylvania
Best paying company	Roku	McKinsey & Company Inc
Best paying industry	Technology	Technology

Differences between senior manager of marketing and marketing strategist education

There are a few differences between a senior manager of marketing and a marketing strategist in terms of educational background:

	Senior Manager Of Marketing	Marketing Strategist
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 79%
Most common major	Marketing	Marketing
Most common college	University of Georgia	University of Georgia

Senior manager of marketing vs marketing strategist demographics

Here are the differences between senior managers of marketing' and marketing strategists' demographics:

	Senior Manager Of Marketing	Marketing Strategist
Average age	39	39
Gender ratio	Male, 49.2% Female, 50.8%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between senior manager of marketing and marketing strategist duties and responsibilities

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

Marketing strategist example responsibilities.

Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
Maintain accurate records and client account information through SalesForce.
Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.

Senior manager of marketing vs marketing strategist skills

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

Common marketing strategist skills

Digital Marketing, 11%
Email Marketing, 8%
Channel Marketing, 6%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%

Senior Manager Of Marketing vs. similar jobs

Senior Manager Of Marketing related careers

Senior Manager Of Marketing related jobs

Senior Manager Of Marketing jobs by location

Zippia Careers
Executive Management Industry
Senior Manager Of Marketing
Senior Manager Of Marketing vs Marketing Strategist

Updated January 8, 2025

Browse executive management jobs