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The differences between senior market research analysts and analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior market research analyst, becoming an analyst takes usually requires 2-4 years. Additionally, a senior market research analyst has an average salary of $88,261, which is higher than the $73,007 average annual salary of an analyst.
The top three skills for a senior market research analyst include data analysis, powerpoint and SPSS. The most important skills for an analyst are customer service, troubleshoot, and data analysis.
| Senior Market Research Analyst | Analyst | |
| Yearly salary | $88,261 | $73,007 |
| Hourly rate | $42.43 | $35.10 |
| Growth rate | 19% | 11% |
| Number of jobs | 77,533 | 253,138 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 67% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
A Senior Market Research Analyst specializes in providing analytical services to optimize marketing operations. They are responsible for understanding the company and marketing projects' needs, performing extensive market research and analysis, conducting surveys and assessments, identifying client and business opportunities, and developing strategies to optimize operations. They may also help in creating and implementing solutions against issues and concerns. As a Senior Market Research Analyst, it is essential to lead and serve as a mentor to junior analysts, all while promoting and enforcing company policies and regulations.
Analysts are employees or individual contributors with a vast experience in a particular field that help the organization address challenges. They help the organization improve processes, policies, and other operations protocol by studying the current processes in place and determining the effectiveness of those processes. They also research industry trends and data to make sound inferences and recommendations on what the company should do to improve their numbers. Analysts recommend business solutions and often help the organization roll out these solutions. They ensure that the proposed action plans are effective and produce the desired results.
Senior market research analysts and analysts have different pay scales, as shown below.
| Senior Market Research Analyst | Analyst | |
| Average salary | $88,261 | $73,007 |
| Salary range | Between $65,000 And $118,000 | Between $53,000 And $99,000 |
| Highest paying City | Seattle, WA | Jersey City, NJ |
| Highest paying state | Washington | New Jersey |
| Best paying company | Xoom | The Citadel |
| Best paying industry | Health Care | Technology |
There are a few differences between a senior market research analyst and an analyst in terms of educational background:
| Senior Market Research Analyst | Analyst | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 67% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between senior market research analysts' and analysts' demographics:
| Senior Market Research Analyst | Analyst | |
| Average age | 37 | 44 |
| Gender ratio | Male, 49.3% Female, 50.7% | Male, 52.4% Female, 47.6% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 7.4% Unknown, 4.4% Hispanic or Latino, 8.5% Asian, 14.3% White, 65.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 12% |