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The differences between senior market research analysts and market research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior market research analyst and a market research analyst. Additionally, a senior market research analyst has an average salary of $88,261, which is higher than the $51,688 average annual salary of a market research analyst.
The top three skills for a senior market research analyst include data analysis, powerpoint and SPSS. The most important skills for a market research analyst are powerpoint, data analysis, and SPSS.
| Senior Market Research Analyst | Market Research Analyst | |
| Yearly salary | $88,261 | $51,688 |
| Hourly rate | $42.43 | $24.85 |
| Growth rate | 19% | 19% |
| Number of jobs | 77,533 | 71,240 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 72% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A Senior Market Research Analyst specializes in providing analytical services to optimize marketing operations. They are responsible for understanding the company and marketing projects' needs, performing extensive market research and analysis, conducting surveys and assessments, identifying client and business opportunities, and developing strategies to optimize operations. They may also help in creating and implementing solutions against issues and concerns. As a Senior Market Research Analyst, it is essential to lead and serve as a mentor to junior analysts, all while promoting and enforcing company policies and regulations.
A market research analyst is an individual who studies the market conditions so that he/she or she can examine the potential sales of an organization's product or service. Market research analysts are required to devise and evaluate methods for collecting data such as surveys, focus groups, and opinion polls. They must interpret the data they have collected and presented their findings to executives and clients to help them make better-informed decisions. Market research analysts are also required to create visuals of industry trends and competitors so the company can predict how it fares in the marketplace.
Senior market research analysts and market research analysts have different pay scales, as shown below.
| Senior Market Research Analyst | Market Research Analyst | |
| Average salary | $88,261 | $51,688 |
| Salary range | Between $65,000 And $118,000 | Between $36,000 And $73,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Delaware |
| Best paying company | Xoom | Imply |
| Best paying industry | Health Care | Technology |
There are a few differences between a senior market research analyst and a market research analyst in terms of educational background:
| Senior Market Research Analyst | Market Research Analyst | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior market research analysts' and market research analysts' demographics:
| Senior Market Research Analyst | Market Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 49.3% Female, 50.7% | Male, 51.2% Female, 48.8% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |