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The differences between senior market research analysts and research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior market research analyst and a research analyst. Additionally, a senior market research analyst has an average salary of $88,261, which is higher than the $70,232 average annual salary of a research analyst.
The top three skills for a senior market research analyst include data analysis, powerpoint and SPSS. The most important skills for a research analyst are data analysis, data collection, and research projects.
| Senior Market Research Analyst | Research Analyst | |
| Yearly salary | $88,261 | $70,232 |
| Hourly rate | $42.43 | $33.77 |
| Growth rate | 19% | 19% |
| Number of jobs | 77,533 | 81,374 |
| Job satisfaction | - | 4.5 |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 70% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A Senior Market Research Analyst specializes in providing analytical services to optimize marketing operations. They are responsible for understanding the company and marketing projects' needs, performing extensive market research and analysis, conducting surveys and assessments, identifying client and business opportunities, and developing strategies to optimize operations. They may also help in creating and implementing solutions against issues and concerns. As a Senior Market Research Analyst, it is essential to lead and serve as a mentor to junior analysts, all while promoting and enforcing company policies and regulations.
A research analyst is responsible for providing a company with insights and advice concerning finance, investments, and expenditures. Utilizing their analytical skills and extensive expertise in marketing, they analyze the trends and significant factors to conclude which decision should be the best to make. They can also take part in conducting an in-depth analysis of a business and examine which areas require improvement or has potential. Furthermore, they may work with a company or independently as a freelance analyst.
Senior market research analysts and research analysts have different pay scales, as shown below.
| Senior Market Research Analyst | Research Analyst | |
| Average salary | $88,261 | $70,232 |
| Salary range | Between $65,000 And $118,000 | Between $45,000 And $107,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Xoom | The Citadel |
| Best paying industry | Health Care | Finance |
There are a few differences between a senior market research analyst and a research analyst in terms of educational background:
| Senior Market Research Analyst | Research Analyst | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior market research analysts' and research analysts' demographics:
| Senior Market Research Analyst | Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 49.3% Female, 50.7% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |